This study involved structured interviews with 89 children ranging in age from 4 to 9 years to determine how they perceived the presentation of male and female characters in cartoons. Approximately 85% of the respondents were Caucasian, and 15% were African American. Consistent with a recent content analysis of cartoons, the children perceived most cartoon characters in stereotypical ways—boys were violent and active and girls were domestic, interested in boys, and concerned with appearances. Significant relationships were observed between noticing gender-stereotypic behaviors in the cartoon characters and reporting more traditional job expectations for self and others. The type of cartoon preferred by the children and whether their mother worked outside the home seemed to be related to their perceptions.
Sex Roles – Springer Journals
Published: Sep 22, 2004
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
All the latest content is available, no embargo periods.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud