Access the full text.
Sign up today, get DeepDyve free for 14 days.
Kristopher Preacher, Derek Rucker, A. Hayes (2007)
Addressing Moderated Mediation Hypotheses: Theory, Methods, and PrescriptionsMultivariate Behavioral Research, 42
Shuili Du, C. Bhattacharya, Sankar Sen (2010)
Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust BarrierO&M: Firms & Other Social Institutions eJournal
T Wang, P Bansal (2012)
Social responsibility in new ventures: Profiting from a long-term orientationStrategic Management Journal, 33
M. Lynn (2005)
Organizational Buffering: Managing Boundaries and CoresOrganization Studies, 26
S Du, CB Bhattacharya, S Sen (2011)
Corporate social responsibility and competitive advantage. Overcoming the trust barrierManagement Science, 57
A. Cui, D. Griffith, Tamer Cavusgil (2005)
The Influence of Competitive Intensity and Market Dynamism on Knowledge Management Capabilities of Multinational Corporation SubsidiariesJournal of International Marketing, 13
S. Zahra, G. George (2002)
Absorptive Capacity: A Review, Reconceptualization, and ExtensionAcademy of Management Review, 27
J. Child (1997)
Strategic Choice in the Analysis of Action, Structure, Organizations and Environment: Retrospect and ProspectOrganization Studies, 18
Boyd Cohen, Monika Winn (2007)
Market imperfections, opportunity and sustainable entrepreneurshipJournal of Business Venturing, 22
John Jermier, L. Forbes, S. Benn, Renato Orsato (2006)
The new corporate environmentalism and green politics
D. Mackinnon, Ghulam Warsi, J. Dwyer (1995)
A Simulation Study of Mediated Effect Measures.Multivariate behavioral research, 30 1
Michael Song, C. Benedetto, Yushan Zhao (2008)
The antecedents and consequences of manufacturer–distributor cooperation: an empirical test in the U.S. and JapanJournal of the Academy of Marketing Science, 36
Brian Uzzi, Ryon Lancaster (2003)
Relational Embeddedness and Learning: The Case of Bank Loan Managers and Their ClientsManag. Sci., 49
H Yli-Renko, E Autio, H Sapienza (2001)
Social capital, knowledge acquisition and knowledge exploitation in young technology-based firmsStrategic Management Journal, 22
N. Venkatraman, J. Prescott (2011)
Environment--strategy coalignment: an empirical test of its performance implications
A. Hoffman, J. Gillespie, D. Moore, Kimberly Wade-Benzoni, Leigh Thompson, M. Bazerman (1999)
A Mixed-Motive Perspective on the Economics Versus Environment DebateAmerican Behavioral Scientist, 42
M. Bartl, J. Füller, H. Mühlbacher, H. Ernst (2012)
A Manager's Perspective on Virtual Customer Integration for New Product DevelopmentJournal of Product Innovation Management, 29
Melissa Markley, Lenita Davis (2007)
Exploring future competitive advantage through sustainable supply chainsInternational Journal of Physical Distribution & Logistics Management, 37
I. Maignan (2001)
Corporate citizenship as a marketing instrument: concepts, evidence and research directions
Rajdeep Grewal, P. Tansuhaj (2001)
Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic FlexibilityJournal of Marketing, 65
Taiyuan Wang, P. Bansal (2012)
Social responsibility in new ventures: profiting from a long‐term orientationSouthern Medical Journal, 33
P. Podsakoff, D. Organ (1986)
Self-Reports in Organizational Research: Problems and ProspectsJournal of Management, 12
Arun Sharma, G. Iyer, A. Mehrotra, R. Krishnan (2010)
Sustainability and business-to-business marketing: A framework and implicationsIndustrial Marketing Management, 39
Bernard Jaworski, Ajay Kohli (1993)
Market Orientation: Antecedents and ConsequencesJournal of Marketing, 57
Luigi Luca, K. Atuahene-Gima (2007)
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation PerformanceJournal of Marketing, 71
James Anderson, D. Gerbing (1988)
STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACHPsychological Bulletin, 103
(2013)
Foodservice operations report
Brian Chabowski, Jeannette Mena, Tracy Gonzalez-Padron (2011)
The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunitiesJournal of the Academy of Marketing Science, 39
Laura Albareda, J. Lozano, Tamyko Ysa (2007)
Public Policies on Corporate Social Responsibility: The Role of Governments in EuropeJournal of Business Ethics, 74
M. Lähdesmäki, Timo Suutari (2012)
Keeping at Arm’s Length or Searching for Social Proximity? Corporate Social Responsibility as a Reciprocal Process Between Small Businesses and the Local CommunityJournal of Business Ethics, 108
Ajay Menon, Anil Menon (1997)
Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market StrategyJournal of Marketing, 61
D. Mackinnon, C. Lockwood, Jason Williams (2004)
Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling MethodsMultivariate Behavioral Research, 39
G. Huber (1991)
Organizational Learning: The Contributing Processes and the LiteraturesOrganization Science, 2
W. Kim, Jun Zhong, Ming-Hsiang Chen, Ersem Karadag (2009)
Risk-Adjusted Performance of Three Restaurant Segments in the USATourism Economics, 15
L. Capron, W. Mitchell (2009)
Selection Capability: How Capability Gaps and Internal Social Frictions Affect Internal and External Strategic RenewalOrgan. Sci., 20
Yadong Luo, S. Park (2001)
Strategic alignment and performance of market‐seeking MNCs in ChinaStrategic Management Journal, 22
K. Lovelace, Debra Shapiro, L. Weingart (2001)
Maximizing cross-functional new product teams' innovativeness and constraint adherence: A conflict communications perspective.Academy of Management Journal, 44
Kristopher Preacher, A. Hayes (2004)
SPSS and SAS procedures for estimating indirect effects in simple mediation modelsBehavior Research Methods, Instruments, & Computers, 36
T. Katsaounis (2004)
Analyzing Multivariate DataTechnometrics, 46
G. Day, R. Wensley (1988)
Assessing Advantage: A Framework for Diagnosing Competitive SuperiorityJournal of Marketing, 52
MA Rodriguez, JE Ricart, P Sanchez (2002)
Sustainable development and the sustainability of competitive advantage: A dynamic and sustainable view of the firmCreativity & Innovation Management, 11
K. Palmer, W. Oates, P. Portney (1995)
Tightening Environmental Standards: The Benefit-Cost or the No-Cost Paradigm?Journal of Economic Perspectives, 9
Peter Lane, M. Lubatkin (1998)
Relative absorptive capacity and interorganizational learningStrategic Management Journal, 19
Yadong Luo (2011)
Strategic Responses to Perceived Corruption in an Emerging Market: Lessons From MNEs Investing in China:Business & Society, 50
B. Menguc, Lucie Ozanne (2005)
Challenges of the “green imperative”: a natural resource-based approach to the environmental orientation–business performance relationshipJournal of Business Research, 58
Corina Voss, Malte Brettel (2013)
Conditions of departmental power: a strategic contingency exploration of marketing's customer-connecting roleJournal of Strategic Marketing, 21
G. Hult, D. Ketchen, Mathias Arrfelt (2007)
Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge developmentSouthern Medical Journal, 28
Barbara Frazier, P. Huddleston (2009)
The Role of Market Embeddedness in Market Scanning and Marketing CompetenceJournal of Small Business & Entrepreneurship, 22
Thomas Dean, Jeffery McMullen (2007)
Toward a theory of sustainable entrepreneurship: Reducing environmental degradation through entrepreneurial actionJournal of Business Venturing, 22
B. Chakravarthy (1997)
A New Strategy Framework for Coping with TurbulenceSloan Management Review, 38
R. Harrington (2001)
Environmental Uncertainty within the Hospitality Industry: Exploring the Measure of Dynamism and Complexity between Restaurant SegmentsJournal of Hospitality & Tourism Research, 25
Ashwin Joshi, Alexandra Campbell (2003)
Effect of environmental dynamism on relational governance in manufacturer-supplier relationships: A contingency framework and an empirical testJournal of the Academy of Marketing Science, 31
G. Hult, D. Ketchen, S. Slater (2002)
A longitudinal study of the learning climate and cycle time in supply chainsJournal of Business & Industrial Marketing, 17
Rajdeep Grewal, Ravi Dharwadkar (2002)
The Role of the Institutional Environment in Marketing ChannelsJournal of Marketing, 66
Seigyoung Auh, B. Menguc (2005)
The influence of top management team functional diversity on strategic orientations: The moderating role of environmental turbulence and inter-functional coordinationInternational Journal of Research in Marketing, 22
Qinqin Zheng, Yadong Luo, S. Wang (2014)
Moral Degradation, Business Ethics, and Corporate Social Responsibility in a Transitional EconomyJournal of Business Ethics, 120
Eric Gedajlovic, B. Honig, C. Moore, G. Payne, M. Wright (2013)
Social Capital and Entrepreneurship: A Schema and Research AgendaEntrepreneurship Theory and Practice, 37
Wenpin Tsai, S. Ghoshal (1998)
Social Capital and Value Creation: The Role of Intrafirm NetworksAcademy of Management Journal, 41
B. Mariadoss, P. Tansuhaj, Nacef Mouri (2011)
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firmsIndustrial Marketing Management, 40
D. Bowersox, D. Closs, T. Stank (2000)
TEN-MEGA TRENDS THAT WILL REVOLUTIONIZE SUPPLY CHAIN LOGISTICSJournal of Business Logistics, 21
R. Stock, B. Six, Nicolas Zacharias (2013)
Linking multiple layers of innovation-oriented corporate culture, product program innovativeness, and business performance: a contingency approachJournal of the Academy of Marketing Science, 41
(2009)
Organizational motivations for going green or profitability versus sustainability
M. Sobel (1982)
Asymptotic Confidence Intervals for Indirect Effects in Structural Equation ModelsSociological Methodology, 13
J Cronin, JS Smith, MR Gleim, E Ramirez, JD Martinez (2011)
Green marketing strategies: An examination of stakeholdersJournal of the Academy of Marketing Science, 39
P. Shrivastava (1995)
The Role of Corporations in Achieving Ecological SustainabilityAcademy of Management Review, 20
M Baldo (2012)
Corporate social responsibility and corporate governance in Italian SMEs: The experience of some “spirited business”Journal of Management and Governance, 16
Miguel Rodríguez, J. Ricart, P. Sánchez (2002)
Sustainable Development and the Sustainability of Competitive Advantage: A Dynamic and Sustainable View of the FirmDevelopment Economics
D. Dillman (1979)
Mail and telephone surveys : the total design methodSocial Forces, 11
Alistair Anderson (1998)
Cultivating the Garden of Eden: environmental entrepreneuringJournal of Organizational Change Management, 11
E. Maltz, Anil Menon, J. Wilcox (2006)
The effects of flexible firm orientations on market information use: intended and unintended consequencesJournal of Strategic Marketing, 14
E. Giuliani (2013)
Clusters, networks and firms' product success: an empirical studyManagement Decision, 51
J. Lapierre, Alexandre Tran-Khanh, Jimmy Skelling (2008)
Antecedents of Customers' Desired Value Change in a Business-to-Business Context: Theoretical Model and Empirical AssessmentServices Marketing Quarterly, 29
Helena Yli-Renko, E. Autio, H. Sapienza (2001)
SOCIAL CAPITAL, KNOWLEDGE ACQUISITION, AND KNOWLEDGE EXPLOITATION IN YOUNG TECHNOLOGY-BASED FIRMSSouthern Medical Journal, 22
(2013)
Restaurant industry operations report
S. Slater, John Narver (1994)
Does Competitive Environment Moderate the Market Orientation-Performance Relationship?Journal of Marketing, 58
D. Clercq, N. Thongpapanl, M. Voronov (2015)
Explaining SME engagement in local sourcing: The roles of location-specific resources and patriotismInternational Small Business Journal, 33
Fiori Zafeiropoulou, D. Koufopoulos (2013)
The Influence of Relational Embeddedness on the Formation and Performance of Social FranchisingJournal of Marketing Channels, 20
T. Fang, Caroline Gunterberg, E. Larsson (2010)
Sourcing in an Increasingly Expensive China: Four Swedish CasesJournal of Business Ethics, 97
PE Spector (2006)
Method variance in organizational research: Truth or urban legend?Organizational Research Methods, 9
R. Calantone, Rosanna Garcia, Cornelia Dröge (2003)
The Effects of Environmental Turbulence on New Product Development Strategy PlanningJournal of Product Innovation Management, 20
P. Jennings, P. Zandbergen (1995)
Ecologically Sustainable Organizations: An Institutional ApproachAcademy of Management Review, 20
J. Brown, J. Utterback (1985)
Uncertainty and Technical Communication PatternsManagement Science, 31
J. Cronin, Jeffery Smith, Mark Gleim, Edward Ramírez, J. Martinez (2011)
Green marketing strategies: an examination of stakeholders and the opportunities they presentJournal of the Academy of Marketing Science, 39
S. Sarasvathy, Nicholas Dew, S. Velamuri, S. Venkataraman (2003)
Three Views of Entrepreneurial Opportunity
(2003)
Strategic explanations for ISO 14001 adoption
S. Vachon, R. Klassen (2006)
EXTENDING GREEN PRACTICES ACROSS THE SUPPLY CHAIN: THE IMPACT OF UPSTREAM AND DOWNSTREAM INTEGRATIONInternational Journal of Operations & Production Management, 26
Mary Eastlick, S. Lotz (1999)
Profiling potential adopters and non‐adopters of an interactive electronic shopping mediumInternational Journal of Retail & Distribution Management, 27
Jeffrey Dyer, Harbir Singh (1998)
The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive AdvantageAcademy of Management Review, 23
G. Hult (2010)
Market-focused sustainability: market orientation plus!Journal of the Academy of Marketing Science, 39
A. Studenmund (1987)
Using Econometrics: A Practical Guide
(2006)
The wine atlas of Canada
Gregory Dess, G. Lumpkin, J. Covin (1997)
Entrepreneurial strategy making and firm performance: tests of contingency and configurational modelsStrategic Management Journal, 18
M. Lindell, D. Whitney (2001)
Accounting for common method variance in cross-sectional research designs.The Journal of applied psychology, 86 1
Banjo Roxas, Alan Coetzer (2012)
Institutional Environment, Managerial Attitudes and Environmental Sustainability Orientation of Small FirmsJournal of Business Ethics, 111
L. Uhlaner, M. Berent-Braun, R. Jeurissen, G. Wit (2011)
Beyond Size: Predicting Engagement in Environmental Management Practices of Dutch SMEsJournal of Business Ethics, 109
A. Hoffman, Rebecca Henn (2008)
Overcoming the Social and Psychological Barriers to Green BuildingOrganization & Environment, 21
SD Sarasvathy, N Dew, R Velamuri, S Venkataraman (2003)
Handbook of entrepreneurship research
Daniel Levinthal, J. March (1993)
The myopia of learningSouthern Medical Journal, 14
K Talke, S Salomo, A Kock (2011)
Top management team diversity and strategic innovation orientation: The relationship and consequences for innovativeness and performanceJournal of Product Innovation Management, 28
E. Fraj-Andrés, E. Martínez-Salinas, Jorge Matute-Vallejo (2009)
A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm’s Organizational PerformanceJournal of Business Ethics, 88
Wesley Cohen, Daniel Levinthal (1990)
ABSORPTIVE CAPACITY: A NEW PERSPECTIVE ON LEARNING AND INNOVATIONAdministrative Science Quarterly, 35
(2008)
Entrepreneurial orientation and the performance of high-technology ventures: The moderating role of intra- and extra-industry social capital
J. Pallister, G. Foxall (1998)
Psychometric properties of the Hurt–Joseph–Cook scales for the measurement of innovativenessTechnovation, 18
T. Elfring, W. Hulsink (2003)
Networks in Entrepreneurship: The Case of High-technology FirmsSmall Business Economics, 21
R. Baron, D. Kenny (1986)
The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.Journal of personality and social psychology, 51 6
(2003)
Strategic human resources practices and top management team social networks: An examination of the role of HR practices in creating organizational competitive advantage
W. Baker, James Sinkula (2005)
Environmental marketing strategy and firm performance: Effects on new product performance and market shareJournal of the Academy of Marketing Science, 33
GTM Hult, DJ Ketchen, M Arrfelt (2007)
Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge developmentStrategic Management Journal, 28
R. Lee (2010)
Extending the Environment–Strategy–Performance Framework: The Roles of Multinational Corporation Network Strength, Market Responsiveness, and Product InnovationJournal of International Marketing, 18
Shuili Du, Edward Vieira (2012)
Striving for Legitimacy Through Corporate Social Responsibility: Insights from Oil CompaniesJournal of Business Ethics, 110
Y. Caloghirou, I. Kastelli, A. Tsakanikas (2004)
Internal capabilities and external knowledge sources: complements or substitutes for innovative performance?Technovation, 24
D. Clercq, D. Dimov, Tek Thongpapanl (2016)
STRUCTURAL AND RELATIONAL INTERDEPENDENCE AND ENTREPRENEURIAL ORIENTATION IN SMES: The Mediating Role of Internal Knowledge Sharing
(2013)
The Canadian Restaurant and Foodservice Association
G. Ritzer (2003)
The Globalization of Nothing 2
W. Baker, James Sinkula (1999)
The synergistic effect of market orientation and learning orientation on organizational performanceJournal of the Academy of Marketing Science, 27
(2013)
Greening the marketing mix: Do firms do it and does it pay off
Peter Gao, Andrew Curtis, B. Wong, S. Keshav (2012)
It's not easy being green
P. Podsakoff, Scott MacKenzie, Jeong-Yeon Lee, Nathan Podsakoff (2003)
Common method biases in behavioral research: a critical review of the literature and recommended remedies.The Journal of applied psychology, 88 5
Son Lam, M. Ahearne, Ryan Mullins, Babak Hayati, N. Schillewaert (2013)
Exploring the dynamics of antecedents to consumer–brand identification with a new brandJournal of the Academy of Marketing Science, 41
E Fraj-Andrés, E Martinez-Salinas, J Matute-Vallejo (2009)
A multidimensional approach to the influence of environmental marketing and orientation on the firm’s organizational performanceJournal of Business Ethics, 88
Ian McCarthy, T. Lawrence, B. Wixted, Brian Gordon (2010)
A Multidimensional Conceptualization of Environmental Velocity
Xueming Luo, C. Bhattacharya (2006)
Corporate Social Responsibility, Customer Satisfaction, and Market ValueJournal of Marketing, 70
RS Burt (1992)
Structural holes: The social structure of competition
D. Clercq, M. Voronov (2011)
Sustainability in entrepreneurship: A tale of two logicsInternational Small Business Journal, 29
Jongkuk Lee, W. Qualls (2010)
A dynamic process of buyer‐seller technology adoptionJournal of Business & Industrial Marketing, 25
S. Littlechild, Bruce Caldwell, S. Boehm (2007)
Entrepreneurial Discovery and the Competitive Market Process: An Austrian Approach
BW Husted (1994)
Transaction costs, norms, and social networks: A preliminary study of cooperation in industrial buyer–seller relationships in the United States and MexicoBusiness and Society, 33
R. Goldsmith, F. D'hauteville, L. Flynn (1998)
Theory and measurement of consumer innovativeness: A transnational evaluationEuropean Journal of Marketing, 32
A. Hoffman, Hannah Riley, John Troast, M. Bazerman (2002)
Cognitive and Institutional Barriers to New Forms of Cooperation on Environmental ProtectionAmerican Behavioral Scientist, 45
C. Fornell, D. Larcker (1981)
Evaluating structural equation models with unobservable variables and measurement error.Journal of Marketing Research, 18
S. Shane, S. Venkataraman (2000)
The Promise of Entrepreneurship as a Field of ResearchAcademy of Management Review, 25
R. Calantone, K. Schatzel (2000)
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to PreannounceJournal of Marketing, 64
D. Gerbing, James Anderson (1988)
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its AssessmentJournal of Marketing Research, 25
P. Shrout, N. Bolger (2002)
Mediation in experimental and nonexperimental studies: new procedures and recommendations.Psychological methods, 7 4
R. Achrol, L. Stern (1988)
Environmental Determinants of Decision-Making Uncertainty in Marketing ChannelsJournal of Marketing Research, 25
G. Lumpkin, Gregory Dess (1996)
Clarifying the Entrepreneurial Orientation Construct and Linking It To PerformanceAcademy of Management Review, 21
DA Levinthal, JG March (1993)
The myopia of learningStrategic Management Journal, 14
L. Uhlaner, A. Stel, Valérie Duplat, Haibo Zhou (2013)
Disentangling the effects of organizational capabilities, innovation and firm size on SME sales growthSmall Business Economics, 41
Alexander Kock (2011)
Top management team diversity and strategic innovation orientation: the relationship and consequences for innovativeness and performanceStrategic Direction, 28
R. Leenders, J. Engelen, J. Kratzer (2007)
Systematic Design Methods and the Creative Performance of New Product Teams: Do They Contradict or Complement Each Other?Journal of Product Innovation Management, 24
M Porter, M Kramer (2011)
Creating shared valueHarvard Business Review, 89
G. Knight, S. Cavusgil, Yadong Luo, S. Park (2004)
Innovation, organizational capabilities, and the born-global firmJournal of International Business Studies, 35
Joel Podolny (2001)
Networks as the Pipes and Prisms of the Market1American Journal of Sociology, 107
ME Sobel (1982)
Sociological methodology
Michael Colby (1991)
Environmental management in development: the evolution of paradigmsEcological Economics, 3
X. Song, M. Montoya-Weiss, Jeffrey Schmidt (1997)
Antecedents and consequences of cross-functional cooperation: A comparison of R&D, manufacturing, and marketing perspectivesJournal of Product Innovation Management, 14
P. Gabrielsson, M. Gabrielsson, T. Seppälä (2012)
Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and PerformanceJournal of International Marketing, 20
L. Toothaker (1994)
Multiple Regression: Testing and Interpreting InteractionsJournal of the Operational Research Society, 45
R. Freeman (2010)
Strategic Management: A Stakeholder Approach
O. Hart (1995)
Corporate Governance: Some Theory and ImplicationsThe Economic Journal, 105
H. Borland, A. Lindgreen (2012)
Sustainability, Epistemology, Ecocentric Business, and Marketing Strategy: Ideology, Reality, and VisionJournal of Business Ethics, 117
M. Balaji (2014)
Managing customer citizenship behavior: a relationship perspectiveJournal of Strategic Marketing, 22
Andrea Larson (1992)
Network Dyads in Entrepreneurial Settings: A Study of the Governance of Exchange RelationshipsAdministrative Science Quarterly, 37
JM Jermier, LC Forbes, S Benn, RJ Orsato (2006)
The sage handbook of organization studies
M. Voronov, D. Clerq, C. Hinings (2013)
Conformity and Distinctiveness in a Global Institutional Framework: The Legitimation of Ontario Fine WineORG: Other Emerging Research within Organizational Behavior (Topic)
B. Husted (1993)
Transaction costs, norms, and social networks: a preliminary study of cooperation in industrial buyer-seller relationships in the United States and Mexico. Cuadernos del Centro de Estudios Estratégicos-Primera Edición
J. Armstrong, Terry Overton (1977)
Estimating Nonresponse Bias in Mail SurveysJournal of Marketing Research, 14
R. Bagozzi, Youjae Yi (1988)
On the evaluation of structural equation modelsJournal of the Academy of Marketing Science, 16
Brian Connelly, D. Ketchen, S. Slater (2011)
Toward a “theoretical toolbox” for sustainability research in marketingJournal of the Academy of Marketing Science, 39
T. Hult, Eric Abrahamson (1998)
Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical ExaminationJournal of Marketing, 62
Rajdeep Grewal, Murali Chandrashekaran, Jeannie Johnson, Girish Mallapragada (2013)
Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firmsJournal of the Academy of Marketing Science, 41
Drawing from research on strategic choice, this study investigates the relationship between market turbulence and firms’ sustainable behavior, in the context of sustainability-related institutional adversity. It argues that the relationship between market turbulence and sustainability is mediated by network embeddedness, and this mediating role in turn is moderated by a firm’s innovative orientation. Data collected from a sample of Ontario restaurants inform predictions about firms’ propensity to adopt local wines in their portfolios, despite the limited market and normative support that these wines receive compared with imported wines. The study shows that market turbulence enhances sustainable firm behavior, through the development of strong network relationships. Furthermore, the mediating effect of network embeddedness is particularly salient among firms that exhibit a stronger innovative orientation. These findings reveal how and when turbulent market conditions can contribute to a firm’s sustainable behaviors in the presence of limited institutional support for such behaviors.
Journal of Business Ethics – Springer Journals
Published: Dec 30, 2015
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.