Spatial Distribution of Retail Sales

Spatial Distribution of Retail Sales We examine the distribution of sales for a retail chain in the Houston market using a spatial gravity model. Unlike previous empirical studies, our approach models spatial dependencies among both consumers and retailers. The results show that both forms of spatial dependence exert statistically and economically significant impacts on the estimates of parameters in retail gravity models. Contrary to the suggestions of (Gautschi, D. A. (1981). “Specification of Patronage Models for Retail Center Choice,” Journal of Marketing Research 18, 162–174.) as well as (Eppli, M. J., and J. D. Shilling. (1996). “How Critical Is a Good Location to a Regional Shopping Center?” Journal of Real Estate Research 12, 459–468.), our results show the importance of the distance parameter in retail gravity models may be greatly understated. Thus, ignoring spatial dependence may lead to overestimation of the deterministic extent of trade areas, and underestimate the importance of good locations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Journal of Real Estate Finance and Economics Springer Journals

Spatial Distribution of Retail Sales

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Publisher
Springer Journals
Copyright
Copyright © 2005 by Springer Science + Business Media, Inc.
Subject
Economics; Regional/Spatial Science; Financial Services
ISSN
0895-5638
eISSN
1573-045X
D.O.I.
10.1007/s11146-005-0993-5
Publisher site
See Article on Publisher Site

Abstract

We examine the distribution of sales for a retail chain in the Houston market using a spatial gravity model. Unlike previous empirical studies, our approach models spatial dependencies among both consumers and retailers. The results show that both forms of spatial dependence exert statistically and economically significant impacts on the estimates of parameters in retail gravity models. Contrary to the suggestions of (Gautschi, D. A. (1981). “Specification of Patronage Models for Retail Center Choice,” Journal of Marketing Research 18, 162–174.) as well as (Eppli, M. J., and J. D. Shilling. (1996). “How Critical Is a Good Location to a Regional Shopping Center?” Journal of Real Estate Research 12, 459–468.), our results show the importance of the distance parameter in retail gravity models may be greatly understated. Thus, ignoring spatial dependence may lead to overestimation of the deterministic extent of trade areas, and underestimate the importance of good locations.

Journal

The Journal of Real Estate Finance and EconomicsSpringer Journals

Published: Mar 16, 2005

References

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