Smoke and Mirrors: Mapping the Dimensions of a `Cigarette pace'

Smoke and Mirrors: Mapping the Dimensions of a `Cigarette pace' The Method of Sorting is a widely-used research tool for quantifying human cognition. It allows informants to provide data that are generally analysed with multidimensional scaling. Here the method was extended to collect additional information. In combination with the Method of Triads, it was applied to 36 brands of cigarette, resulting in a three-dimensional `Cigarette space', where the dimensions correspond to the main criteria on which brands were compared. Previous research, including reports from within the tobacco industry, provides points of comparison. One dimension resulting from tapping into the informants' accumulated expertise was closely correlated with tar content and can be identified as `strength' – in effect, a Strength scale for cigarette brands, allowing the informal distinction between light and heavy smokers to be refined. Other dimensions correspond to other aspects of taste. In a validity test, the map proved to be congruent with the same informants' preferences. Quality & Quantity Springer Journals

Smoke and Mirrors: Mapping the Dimensions of a `Cigarette pace'

Loading next page...
Kluwer Academic Publishers
Copyright © 2003 by Kluwer Academic Publishers
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
Publisher site
See Article on Publisher Site


You’re reading a free preview. Subscribe to read the entire article.

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches


Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.



billed annually
Start Free Trial

14-day Free Trial