Sexualization is associated with negative mental and physical health consequences for girls. Media exposure, particularly television (TV), is a pervasive source of sexualizing messages yet little work has quantified sexualization in children’s media, particularly in media popular with minority youth. The current research examines the prevalence of sexualization in children’s TV programs popular among U.S. Latina and White girls aged 6 to 11 through a quantitative content analysis of 32 episodes from the ten most popular children’s TV series. Results indicated that sexualization was present in every coded episode, with at least three instances present per episode, and a combined total of 770 instances across all episodes. Female characters were more commonly portrayed in a sexualized manner than were male characters and were sexualized in 72 % of instances. Characters of color were generally sexualized at the same rate as White characters. Although sexualized clothing was the most common form of sexualization in the children’s programs, a broad range of sexualizing content was present. Instances of sexualization included sexualizing comments, body exposure, self-sexualizing physical behaviors and activities, sexualizing physical behaviors toward others, verbal and physical objectification, and body/appearance modification. These findings suggest that sexualization is present in children’s media popular among both Latina and White girls and that identifying means to counter this influence should be a priority.
Sex Roles – Springer Journals
Published: Nov 14, 2016
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera