The popularity of speed-seduction techniques, such as those described in The Game (Strauss 2005) and advocated in the cable program The Pickup Artist (Malloy 2007), suggests some women respond positively to men’s assertive mating strategies. Drawing from these sources, assertive strategies were operationalized as involving attempts to isolate women, to compete with other men, and to tease or insult women. The present investigation examined whether hostile and benevolent sexism and sociosexuality, the degree to which individuals require closeness and commitment prior to engaging in sex, were associated with the reported use of assertive strategies by men and the reported positive reception to those strategies by women. It was predicted men and women who were more sexist and had an unrestricted sociosexuality would report using more and being more receptive to assertive strategies. Study 1 (N = 363) surveyed a Midwestern undergraduate college student sample, and regression results indicated that sociosexuality was associated with assertive strategy preference and use, but sexism only predicted a positive reception of assertive strategies by women. Study 2 (N = 850) replicated these results by surveying a larger, national U.S. volunteer sample via the internet. In addition to confirming the results of Study 1, regression results from Study 2 indicated that hostile sexism was predictive of reported assertive strategy use by men, suggesting that outside of the college culture, sexism is more predictive of assertive strategy use. Implications for courtship processes and the dating culture are discussed.
Sex Roles – Springer Journals
Published: Aug 20, 2011
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera