Research suggests that television reflects the negative cultural stereotypes of women and heavyweight people. The purpose of this study was to analyze the extent to which paid programming reflects the gender role expectations that have been observed in other kinds of programming and, in particular, the gender representations and weight-stereotypic messages in weight loss infomercials. The results show that images of women outnumbered those of men 2:1, thin women appeared 3 times as frequently as heavyweight women, and the “scientific expert” was always a man. Weight loss infomercials contained more references to unrestricted than to restricted eating, promoted weight loss without exercise more than with exercise, and portrayed heavyweight people as unhappy and unattractive. The implications of the findings for weight-related prejudice and stigma are discussed.
Sex Roles – Springer Journals
Published: Oct 13, 2004
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
All the latest content is available, no embargo periods.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud