Previous research indicates that men and womenuse different tactics to influence others. This paperexamines the worth of using personality andenvironmental variables to study phenomena that havebeen previously studied with gender as a variable.Study One examined the relationship between gender roleand choice of influence tactics for 31 male and 103female, mostly Caucasian college students. Study Two examined the role of traditional versusprofessional employment status on 104 female collegegraduates' choices of influence tactics. Consistent withthe hypothesis that gendered personality variables and environments would act in much the same wayas gender itself, students demonstrating masculinegender role characteristics and women employed intraditionally male settings reported a greaterlikelihood of using stereotypically male patterns ofinfluence. Students demonstrating feminine gender rolecharacteristics and women employed in traditionallyfemale settings reported a greater likelihood of using stereotypically female patterns of influence.The importance of studying personality and environmentalvariables relative to gender is discussed.
Sex Roles – Springer Journals
Published: Sep 30, 2004
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