Q-Analysis Techniques for Studying Communication Content

Q-Analysis Techniques for Studying Communication Content Q-analysis has proven a useful research methodology in a number of social science research areas for exploration of structures in human and social phenomena. Unrelated to either Q-mode factor analysis or the Q-sort technique, Q-analysis combines an anti-reductionist ethos with algebraic description. This paper addresses Q-analysis's potential contribution to content analysis of print communication. Twenty-seven news stories covering the “drug war” from the New York Times are analyzed to illustrate the Q-analysis approach and conceptual comparisons with traditional content analysis methodology are drawn. Advantages and disadvantages are evaluated. The report concludes that Q-analysis is a promising approach to content research that makes possible the mathematical expression of content properties beyond the reach of traditional content analysis methods. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Q-Analysis Techniques for Studying Communication Content

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Publisher
Kluwer Academic Publishers
Copyright
Copyright © 1998 by Kluwer Academic Publishers
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1023/A:1004255229611
Publisher site
See Article on Publisher Site

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