Publicity or perish: finding the balance in science communication

Publicity or perish: finding the balance in science communication Biogeochemistry (2017) 134:239–241 DOI 10.1007/s10533-017-0344-7 Publicity or perish: finding the balance in science communication Simon D. Donner Published online: 29 May 2017 Springer International Publishing Switzerland 2017 Much of natural science research involves detecting a the subject. The popular science news, in fields like signal or relationship in noisy data. The evidence that health and global change, can read like a back-and- the climate is warming is ‘unequivocal’, according to forth tennis match. One week, blueberries are good for the Intergovernmental Panel on Climate Change you, and the land carbon sink is increasing. The next (IPCC), because analysis of historical datasets shows day, blueberries cause cancer, and the land carbon sink a warming signal clearly emerging from the noise of is saturated. natural year-to-year variability. Every year is not The back-and-forth dynamic emerges from the necessarily warmer than the last, but the trend is commercial nature of the news media. Every news upwards over time. story needs a hook to attract readers or viewers. ‘‘New The emergence of a signal amid noise also study agrees exactly with all previous studies’’ is not a click-worthy headline. ‘‘New study challenges all describes the process by which knowledge is accu- mulated by Biogeochemistry Springer Journals

Publicity or perish: finding the balance in science communication

Loading next page...
Springer International Publishing
Copyright © 2017 by Springer International Publishing Switzerland
Earth Sciences; Biogeosciences; Ecosystems; Environmental Chemistry; Life Sciences, general
Publisher site
See Article on Publisher Site


You’re reading a free preview. Subscribe to read the entire article.

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches


Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.



billed annually
Start Free Trial

14-day Free Trial