Publicity or perish: finding the balance in science communication

Publicity or perish: finding the balance in science communication Biogeochemistry (2017) 134:239–241 DOI 10.1007/s10533-017-0344-7 Publicity or perish: finding the balance in science communication Simon D. Donner Published online: 29 May 2017 Springer International Publishing Switzerland 2017 Much of natural science research involves detecting a the subject. The popular science news, in fields like signal or relationship in noisy data. The evidence that health and global change, can read like a back-and- the climate is warming is ‘unequivocal’, according to forth tennis match. One week, blueberries are good for the Intergovernmental Panel on Climate Change you, and the land carbon sink is increasing. The next (IPCC), because analysis of historical datasets shows day, blueberries cause cancer, and the land carbon sink a warming signal clearly emerging from the noise of is saturated. natural year-to-year variability. Every year is not The back-and-forth dynamic emerges from the necessarily warmer than the last, but the trend is commercial nature of the news media. Every news upwards over time. story needs a hook to attract readers or viewers. ‘‘New The emergence of a signal amid noise also study agrees exactly with all previous studies’’ is not a click-worthy headline. ‘‘New study challenges all describes the process by which knowledge is accu- mulated by http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Biogeochemistry Springer Journals

Publicity or perish: finding the balance in science communication

Loading next page...
 
/lp/springer_journal/publicity-or-perish-finding-the-balance-in-science-communication-YuifH5HprB
Publisher
Springer International Publishing
Copyright
Copyright © 2017 by Springer International Publishing Switzerland
Subject
Earth Sciences; Biogeosciences; Ecosystems; Environmental Chemistry; Life Sciences, general
ISSN
0168-2563
eISSN
1573-515X
D.O.I.
10.1007/s10533-017-0344-7
Publisher site
See Article on Publisher Site

Abstract

Biogeochemistry (2017) 134:239–241 DOI 10.1007/s10533-017-0344-7 Publicity or perish: finding the balance in science communication Simon D. Donner Published online: 29 May 2017 Springer International Publishing Switzerland 2017 Much of natural science research involves detecting a the subject. The popular science news, in fields like signal or relationship in noisy data. The evidence that health and global change, can read like a back-and- the climate is warming is ‘unequivocal’, according to forth tennis match. One week, blueberries are good for the Intergovernmental Panel on Climate Change you, and the land carbon sink is increasing. The next (IPCC), because analysis of historical datasets shows day, blueberries cause cancer, and the land carbon sink a warming signal clearly emerging from the noise of is saturated. natural year-to-year variability. Every year is not The back-and-forth dynamic emerges from the necessarily warmer than the last, but the trend is commercial nature of the news media. Every news upwards over time. story needs a hook to attract readers or viewers. ‘‘New The emergence of a signal amid noise also study agrees exactly with all previous studies’’ is not a click-worthy headline. ‘‘New study challenges all describes the process by which knowledge is accu- mulated by

Journal

BiogeochemistrySpringer Journals

Published: May 29, 2017

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off