Promoting Theory-Based Perspectives in Sexual Double Standard Research

Promoting Theory-Based Perspectives in Sexual Double Standard Research The sexual double standard (SDS) has been a focus of research for several decades. Numerous anecdotal accounts of the double standard exist, detailing its consequences and impact on women’s, as well as men’s, sexual behavior and identities. Empirical research, however, has yet to completely corroborate the degree to which the double standard pervades everyday life. The disparity between anecdotal accounts and empirical evidence related to the SDS may be the result of the partially atheoretical approach with which the SDS has traditionally been examined. The goal of the present paper is to encourage researchers to take a more theory-oriented approach to understanding the double standard. Our goal is not to provide another comprehensive literature review or an argument for the “best” theory, but rather to promote theory-based perspectives in future SDS research. In the current paper, three theoretical perspectives—evolutionary theory, social role theory, and cognitive social learning theory—and their relevance to the SDS are discussed. We discuss four hypotheses, one related to the core tenet of the SDS itself, and three related to moderating factors, including characteristics of evaluators (i.e., gender, gender roles beliefs, and sexual history), characteristics of targets (i.e., relationship type engaged in, sexual activities participated in, and power status), and social factors (i.e., cultural background, historical era, and socialization agents). Existing research is also interpreted in light of one or more of the theoretical perspectives in the hopes of guiding future research. Sex Roles Springer Journals

Promoting Theory-Based Perspectives in Sexual Double Standard Research

Loading next page...
Springer US
Copyright © 2017 by Springer Science+Business Media New York
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
Publisher site
See Article on Publisher Site


You’re reading a free preview. Subscribe to read the entire article.

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches


Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.



billed annually
Start Free Trial

14-day Free Trial