Social networking is one of the major technological phenomena of the Web 2.0, with hundreds of millions of subscribed users. Social networks enable a form of self-expression for users and help them to socialize and share content with other users. In spite of the fact that content sharing represents one of the prominent features of existing Social network sites, they do not provide any mechanisms for collective management of privacy settings for shared content. In this paper, using game theory, we model the problem of collective enforcement of privacy policies on shared data. In particular, we propose a solution that offers automated ways to share images based on an extended notion of content ownership. Building upon the Clarke-Tax mechanism, we describe a simple mechanism that promotes truthfulness and that rewards users who promote co-ownership. Our approach enables social network users to compose friendship based policies based on distances from an agreed upon central user selected using several social networks metrics. We integrate our design with inference techniques that free the users from the burden of manually selecting privacy preferences for each picture. To the best of our knowledge, this is the first time such a privacy protection mechanism for social networking has been proposed. We also extend our mechanism so as to support collective enforcement across multiple social network sites. In the paper, we also show a proof-of-concept application, which we implemented in the context of Facebook, one of today’s most popular social networks. Through our implementation, we show the feasibility of such approach and show that it can be implemented with a minimal increase in overhead to end-users. We complete our analysis by conducting a user study to investigate users’ understanding of co-ownership, usefulness and understanding of our approach. Users responded favorably to the approach, indicating a general understanding of co-ownership and the auction, and found the approach to be both useful and fair.
The VLDB Journal – Springer Journals
Published: Dec 1, 2010
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera