Previous research into gender role stereotypesin the mass media has focused on television, radio andmagazines. The present study sought to determine whethersimilar patterns can be found in photographic images of women in college-level HumanSexuality and Marriage and Family textbooks. Over 1000photographs of women were content analyzed. Resultsindicated that in the 1970s, photographs were devotedprimarily to traditional images of women. In the 1990s,while there were more photographs of women devoted tofeminist messages, photographs with traditional messagesstill dominated. The findings are discussed in terms of their implications for studies ofgender role development.
Sex Roles – Springer Journals
Published: Sep 30, 2004
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