editorial Poland and other countries of the CEE region, however, still seem to remain the land of undiscovered opportunities. Marian J. Kostecki, President, Call Center Managers’ Association (Poland), MasterPlan Know your neighbours, neighbour email@example.com firstname.lastname@example.org poland atkes lead I remember as it were today: During and other countries of the CEE region Call Centre Expo 2003 in Birmingham, still seem to remain the land of undisco- the panelists of the offshore outsourcing vered opportunities for both nearshore seminar were discussing best countries outsourcing and setting up call centers for call center offshoring. They vividly with a focus on local population. discussed advantages and disadvantages Why is that? Because we still do not of India, the Philippines and South Afri- know each other when it comes to ca. None of them mentioned Poland, the exchanging professional visits, parti- Czech Republic, Bulgaria, or Romania. cipating in joint seminars and less for- When I asked about it, one of the pane- mal meetings or sharing know-how. I lists resolutely explained that none of remember how surprised I was in 2002, these countries were present in interna- seeing telemarketers older than 40 years tional comparisons. So they could not be of age in Frankfurt (Oder) and similar included in the decision-making process. sign of surprise on the face of a German Only five years later Ernst & Young consultant who went with me to an out- released ’’The 2006 European Attrac- sourcing call center in Warsaw: „Well, tiveness Survey’’, which indicates that how young they are! But the rest looks Poland ranks fifth (after USA, China, the same“. I remember a German jour- Germany and India) as a location for nalist who was full of doubts as German- foreign investments. Poland takes the language capacities of Polish operators lead in job creation, with 37.745 jobs go, and their relief when they could see announced. The country is leading a and hear for themselves what kind of group of countries attracting large, most- German language operators in Katowice ly manufacturing projects. Propensity to and Wrocław speak. There is no substi- invest in call center business located in tute for direct experience. So, if you are Poland is lagging behind investments in searching for outsourcing call center ser- manufacturing. Poland and the Czech vices and wish to test one of the CEE call Republic got the seventh rank as the centers on a par with German, Austrian preferred location for call center invest- or Swiss call centers, better come and see ments. Only five years had passed when for yourself. Nothing should prevent you the picture radically changed. Poland from knowing your neighbours. 03.2008 www.callcenter-international.eu
CallCenter INTERNATIONAL – Springer Journals
Published: May 25, 2012
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