Sex Roles (2010) 62:693–695 DOI 10.1007/s11199-009-9716-3 BOOK REVIEW Picture Perfect: Selling the Image of Health in an Age of Obesity and Moral Laxity Body Panic: Gender, Health, and the Selling of Fitness. By Shari L. Dworkin and Faye Linda Wachs, New York, New York University Press, 2009. 227 pp. $22.00 (paperback) ISBN: 978-0-8147-1968-8 Mary E. Duquin Published online: 23 January 2010 Springer Science+Business Media, LLC 2009 In Body Panic: Gender, Health, and the Selling of Fitness, advantages or disadvantages provided by the intersections of our class, race, sexuality, and gender (Lupton 1995). Dworkin and Wachs (2009) show how gendered body ideals presented in health and fitness magazines provide In their analyses, Dworkin and Wachs (2009)doan a template that help shape aspirations, behaviors and admirable job in illuminating the role of consumer culture judgments of the self and others. Body panic might aptly in selling both ideals of and strategies for achieving health describe our state of being as we attempt to clone these and fitness within men’s and women’s health and fitness ideals onto our disparately shaped bodies. Consumer magazines. The authors’ approach is interdisciplinary, culture encourages investment in reimaging ourselves by involving insights from sociology, cultural studies, medical
Sex Roles – Springer Journals
Published: Jan 23, 2010
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