Performing Gender: A Content Analysis of Gender Display in Music Videos

Performing Gender: A Content Analysis of Gender Display in Music Videos This study investigated differences in gender display by male and female performers in music videos. Goffman’s (1976) conceptual framework of gender display was refined and expanded upon as a basis for analyzing 12 nonverbal displays associated with subordination, domination, sexuality, and aggression in music videos by an equal number of male and female lead performers. 34 music videos on U.S. cable stations MTV and MTV2 were divided into 30-second segments, resulting in 253 units that were coded for gender display. Findings revealed that significant gender displays primarily reinforced stereotypical notions of women as sexual objects, and to a lesser degree, females as subordinate and males as aggressive. Implications of music videos’ portrayal of stereotypical gender displays and their role in the construction and maintenance of the gender status quo are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Performing Gender: A Content Analysis of Gender Display in Music Videos

Sex Roles , Volume 64 (4) – Jul 18, 2010
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Publisher
Springer US
Copyright
Copyright © 2010 by Springer Science+Business Media, LLC
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-010-9814-2
Publisher site
See Article on Publisher Site

Abstract

This study investigated differences in gender display by male and female performers in music videos. Goffman’s (1976) conceptual framework of gender display was refined and expanded upon as a basis for analyzing 12 nonverbal displays associated with subordination, domination, sexuality, and aggression in music videos by an equal number of male and female lead performers. 34 music videos on U.S. cable stations MTV and MTV2 were divided into 30-second segments, resulting in 253 units that were coded for gender display. Findings revealed that significant gender displays primarily reinforced stereotypical notions of women as sexual objects, and to a lesser degree, females as subordinate and males as aggressive. Implications of music videos’ portrayal of stereotypical gender displays and their role in the construction and maintenance of the gender status quo are discussed.

Journal

Sex RolesSpringer Journals

Published: Jul 18, 2010

References

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