Performing Gender: A Content Analysis of Gender Display in Music Videos

Performing Gender: A Content Analysis of Gender Display in Music Videos This study investigated differences in gender display by male and female performers in music videos. Goffman’s (1976) conceptual framework of gender display was refined and expanded upon as a basis for analyzing 12 nonverbal displays associated with subordination, domination, sexuality, and aggression in music videos by an equal number of male and female lead performers. 34 music videos on U.S. cable stations MTV and MTV2 were divided into 30-second segments, resulting in 253 units that were coded for gender display. Findings revealed that significant gender displays primarily reinforced stereotypical notions of women as sexual objects, and to a lesser degree, females as subordinate and males as aggressive. Implications of music videos’ portrayal of stereotypical gender displays and their role in the construction and maintenance of the gender status quo are discussed. Sex Roles Springer Journals

Performing Gender: A Content Analysis of Gender Display in Music Videos

Sex Roles , Volume 64 (4) – Jul 18, 2010

Loading next page...
Springer US
Copyright © 2010 by Springer Science+Business Media, LLC
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
Publisher site
See Article on Publisher Site


You’re reading a free preview. Subscribe to read the entire article.

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches


Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.



billed annually
Start Free Trial

14-day Free Trial