Qual Quant (2010) 44:131–152
Performance improvement in new product development
with effective tools and techniques adoption for high-tech
Tsu-Ming Yeh · Fan-Yun Pai · Ching-Chow Yang
Published online: 6 July 2008
© Springer Science+Business Media B.V. 2008
Abstract Utilization of appropriate tools and techniques in the process of new product
development (NPD) can assist ﬁrms to achieve better performances in launching new prod-
ucts. However, in practice, many useful tools and techniques are not utilized effectively. This
study undertakes an in-depth empirical investigation of the appropriate tools or techniques
that can be used at each stage of the NPD process. The study also analyzes the impact of
individual tools or techniques both on overall NPD performance and on individual perfor-
mance indicators within the process. The study ﬁnds that several NPD tools and techniques
(for example, DOE, FMEA/DFMEA, and supplier involvement) have a significant effect on
the overall performance of NPD and on a number of performance indicators, but that their
utilization is not especially high. In addition, the study ﬁnds that DFX, conjoint analysis,
and concept test, which also have a significant effect on NPD performance, are relatively
neglected by the ﬁrms. The study provides valuable guidance to ﬁrms in using such tools and
techniques more appropriately and effectively.
Keywords New product development (NPD) · Tools and techniques ·
Performance indicators · Effectiveness analysis model
T.-M. Yeh (
Department of Industrial Engineering and Technology Management, Da-Yeh University,
Changhua, 515, Taiwan, R.O.C.
Graduate Institute of Business Management, National Kaohsiung First University
of Science and Technology, Kaohsiung, 811, Taiwan, R.O.C.
Department of Industrial and System Engineering, Chung-Yuan Christian University,
Chungli, 320, Taiwan, R.O.C.