Perceptions of students university of corporate social responsibility

Perceptions of students university of corporate social responsibility The findings of this article bring knowledge about the understanding of corporate social responsibility from the university students’ perception and their values’ structure in a cross cultural high education context. Primary data collected via a survey in Business Schools at Universities of Spain, Poland and Bulgaria and multivariate analysis evidence that both the values’ structure and university students’ CSR perception are influenced by cross cultural factors. In this High Education context and according to Schwartz’s values theory and the Triple Bottom line, the study reveals different value profiles by gender and nationality and diverse attitudes to CSR perception across these European countries. The result approached is important for organizations to assure the success of strategic purposes implicit on social corporate initiatives. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Perceptions of students university of corporate social responsibility

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Publisher
Springer Journals
Copyright
Copyright © 2012 by Springer Science+Business Media Dordrecht
Subject
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-012-9781-5
Publisher site
See Article on Publisher Site

Abstract

The findings of this article bring knowledge about the understanding of corporate social responsibility from the university students’ perception and their values’ structure in a cross cultural high education context. Primary data collected via a survey in Business Schools at Universities of Spain, Poland and Bulgaria and multivariate analysis evidence that both the values’ structure and university students’ CSR perception are influenced by cross cultural factors. In this High Education context and according to Schwartz’s values theory and the Triple Bottom line, the study reveals different value profiles by gender and nationality and diverse attitudes to CSR perception across these European countries. The result approached is important for organizations to assure the success of strategic purposes implicit on social corporate initiatives.

Journal

Quality & QuantitySpringer Journals

Published: Sep 29, 2012

References

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