Partisan Differences in Opinionated News Perceptions: A Test of the Hostile Media Effect

Partisan Differences in Opinionated News Perceptions: A Test of the Hostile Media Effect The proliferation of opinion and overt partisanship in cable news raises questions about how audiences perceive this content. Of particular interest is whether audiences effectively perceive bias in opinionated news programs, and the extent to which there are partisan differences in these perceptions. Results from a series of three online experiments produce evidence for a relative hostile media phenomenon in the context of opinionated news. Although, overall, audiences perceive more story and host bias in opinionated news than in non-opinionated news, these perceptions—particularly perceptions of the host—vary as a function of partisan agreement with the news content. Specifically, issue partisans appear to have a “bias against bias,” whereby they perceive less bias in opinionated news with which they are predisposed to agree than non-partisans and especially partisans on the other side of the issue. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Partisan Differences in Opinionated News Perceptions: A Test of the Hostile Media Effect

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Publisher
Springer Journals
Copyright
Copyright © 2010 by Springer Science+Business Media, LLC
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1007/s11109-010-9139-4
Publisher site
See Article on Publisher Site

Abstract

The proliferation of opinion and overt partisanship in cable news raises questions about how audiences perceive this content. Of particular interest is whether audiences effectively perceive bias in opinionated news programs, and the extent to which there are partisan differences in these perceptions. Results from a series of three online experiments produce evidence for a relative hostile media phenomenon in the context of opinionated news. Although, overall, audiences perceive more story and host bias in opinionated news than in non-opinionated news, these perceptions—particularly perceptions of the host—vary as a function of partisan agreement with the news content. Specifically, issue partisans appear to have a “bias against bias,” whereby they perceive less bias in opinionated news with which they are predisposed to agree than non-partisans and especially partisans on the other side of the issue.

Journal

Political BehaviorSpringer Journals

Published: Oct 5, 2010

References

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