Ordinal Methodology in the Analysis of Likert Scales

Ordinal Methodology in the Analysis of Likert Scales Likert scales are widely used in survey studies for attitude measuring. In particular, the questionnaires propagated by the SERVQUAL approach are based on Likert scales. Though the problem of attitude suggests an ordinal interpretation of Likert scales, attitude survey data are often evaluated with techniques designed for cardinal measurements. The present paper discusses the interpretation of scales for attitude measuring and gives a survey of data analysis techniques under the proper ordinal understanding. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Ordinal Methodology in the Analysis of Likert Scales

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Publisher
Springer Journals
Copyright
Copyright © 2007 by Springer Science + Business Media B.V.
Subject
Social Sciences; Social Sciences, general; Methodology of the Social Sciences
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-007-9089-z
Publisher site
See Article on Publisher Site

Abstract

Likert scales are widely used in survey studies for attitude measuring. In particular, the questionnaires propagated by the SERVQUAL approach are based on Likert scales. Though the problem of attitude suggests an ordinal interpretation of Likert scales, attitude survey data are often evaluated with techniques designed for cardinal measurements. The present paper discusses the interpretation of scales for attitude measuring and gives a survey of data analysis techniques under the proper ordinal understanding.

Journal

Quality & QuantitySpringer Journals

Published: Mar 15, 2007

References

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