Open narrative questions in PC and smartphones: is the device playing a role?

Open narrative questions in PC and smartphones: is the device playing a role? Most survey questions are closed questions, where respondents have to select an answer from a proposed set of alternatives. However, a lot of surveys also include, at least occasionally, some open questions. Open questions that call for elaborated and developed answers, called “open narrative questions”, are used when the researchers want to go deeper into what the respondents think. This paper compares the answers to open narrative questions when the respondent is participating in a PC survey, in a smartphone-not-optimised survey or in a smartphone-optimised survey. The experiment was carried out in Spain using data collected by the Netquest online access panel. Respondents were assigned randomly to each type of device and survey format, in two successive waves. Because respondents have to type in their answer, we expect differences between devices, linked with the size and the kind of keyboards (i.e. physical versus digital, touch-screen or not). Differences are observed between answers that come from PCs and smartphones for the response time per written character, for the number of total characters and for the use of abbreviations, but not for the non-answer and non-substantive responses. No differences are observed between optimised and not optimised versions for smartphones, except for the response time per character written. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Open narrative questions in PC and smartphones: is the device playing a role?

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Publisher
Springer Netherlands
Copyright
Copyright © 2015 by Springer Science+Business Media Dordrecht
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-015-0273-2
Publisher site
See Article on Publisher Site

Abstract

Most survey questions are closed questions, where respondents have to select an answer from a proposed set of alternatives. However, a lot of surveys also include, at least occasionally, some open questions. Open questions that call for elaborated and developed answers, called “open narrative questions”, are used when the researchers want to go deeper into what the respondents think. This paper compares the answers to open narrative questions when the respondent is participating in a PC survey, in a smartphone-not-optimised survey or in a smartphone-optimised survey. The experiment was carried out in Spain using data collected by the Netquest online access panel. Respondents were assigned randomly to each type of device and survey format, in two successive waves. Because respondents have to type in their answer, we expect differences between devices, linked with the size and the kind of keyboards (i.e. physical versus digital, touch-screen or not). Differences are observed between answers that come from PCs and smartphones for the response time per written character, for the number of total characters and for the use of abbreviations, but not for the non-answer and non-substantive responses. No differences are observed between optimised and not optimised versions for smartphones, except for the response time per character written.

Journal

Quality & QuantitySpringer Journals

Published: Oct 13, 2015

References

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