Online banking performance evaluation using data envelopment analysis and axiomatic fuzzy set clustering

Online banking performance evaluation using data envelopment analysis and axiomatic fuzzy set... This paper presents a hybrid model to conducting performance measurements for Internet banking by using data envelopment analysis (DEA) and axiomatic fuzzy set (AFS) clustering. For each bank, DEA is applied to select a best combination by computing an aggregated efficiency score based on outputs, such as web metrics and revenue; and inputs, such as equipment, operation cost and employees. Then AFS clustering method is used to classify the best combination into different groups and provide the definitely semantic interpretations for the evaluation results. Identification of operational fitness and business orientation of each firm, in this way, will yield insights into understanding the weaknesses and strengths of banks, which are considering moving into Internet banking. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Online banking performance evaluation using data envelopment analysis and axiomatic fuzzy set clustering

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Publisher
Springer Journals
Copyright
Copyright © 2012 by Springer Science+Business Media B.V.
Subject
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-012-9767-3
Publisher site
See Article on Publisher Site

Abstract

This paper presents a hybrid model to conducting performance measurements for Internet banking by using data envelopment analysis (DEA) and axiomatic fuzzy set (AFS) clustering. For each bank, DEA is applied to select a best combination by computing an aggregated efficiency score based on outputs, such as web metrics and revenue; and inputs, such as equipment, operation cost and employees. Then AFS clustering method is used to classify the best combination into different groups and provide the definitely semantic interpretations for the evaluation results. Identification of operational fitness and business orientation of each firm, in this way, will yield insights into understanding the weaknesses and strengths of banks, which are considering moving into Internet banking.

Journal

Quality & QuantitySpringer Journals

Published: Aug 23, 2012

References

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