On-line and Memory-based: Revisiting the Relationship Between Candidate Evaluation Processing Models

On-line and Memory-based: Revisiting the Relationship Between Candidate Evaluation Processing Models Reexamining the relationship between the on-line and memory-based information processing models, this study presents a theoretical basis for the co-occurrence of on-line and memory-based processes and proposes a hybrid model. The study empirically tests the hybrid model by employing real-time tracking of participants’ reactions to two candidates in a US presidential primary election debate. The findings confirm an independent, but complementary relationship between on-line and memory-based information processing in an individual’s candidate evaluation and vote choice. The co-occurrence of the two modes applies to an individual’s comparison of candidates as well. The implications of the hybrid model for the functioning of democracy are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

On-line and Memory-based: Revisiting the Relationship Between Candidate Evaluation Processing Models

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Publisher
Springer Journals
Copyright
Copyright © 2011 by Springer Science+Business Media, LLC
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1007/s11109-011-9158-9
Publisher site
See Article on Publisher Site

Abstract

Reexamining the relationship between the on-line and memory-based information processing models, this study presents a theoretical basis for the co-occurrence of on-line and memory-based processes and proposes a hybrid model. The study empirically tests the hybrid model by employing real-time tracking of participants’ reactions to two candidates in a US presidential primary election debate. The findings confirm an independent, but complementary relationship between on-line and memory-based information processing in an individual’s candidate evaluation and vote choice. The co-occurrence of the two modes applies to an individual’s comparison of candidates as well. The implications of the hybrid model for the functioning of democracy are discussed.

Journal

Political BehaviorSpringer Journals

Published: Feb 22, 2011

References

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