Navigating Public Prejudices: The Impact of Media and Attitudes on High-Profile Female Political Leaders

Navigating Public Prejudices: The Impact of Media and Attitudes on High-Profile Female Political... Predictions from the stereotype content model (SCM; Fiske et al. 2002) that suggest high-status career women are perceived as competent but cold were tested with a sample of college students in California (N = 294; 51% female; M age = 21.49). Participants completed measures of sexism and attitude extremity, read a positive or negative article about a female senator, and rated her warmth and competence. Results indicate positive media coverage counteracts the competent but cold prediction of the SCM. In the context of negative media, extreme hostile sexism predicted evaluations of low warmth and competence; however, males with less extreme sexist attitudes had greater warmth and competence evaluations. Results are discussed in relation to the SCM and worldview confirmation hypothesis. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Navigating Public Prejudices: The Impact of Media and Attitudes on High-Profile Female Political Leaders

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Publisher
Springer Journals
Copyright
Copyright © 2011 by Springer Science+Business Media, LLC
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-011-9965-9
Publisher site
See Article on Publisher Site

Abstract

Predictions from the stereotype content model (SCM; Fiske et al. 2002) that suggest high-status career women are perceived as competent but cold were tested with a sample of college students in California (N = 294; 51% female; M age = 21.49). Participants completed measures of sexism and attitude extremity, read a positive or negative article about a female senator, and rated her warmth and competence. Results indicate positive media coverage counteracts the competent but cold prediction of the SCM. In the context of negative media, extreme hostile sexism predicted evaluations of low warmth and competence; however, males with less extreme sexist attitudes had greater warmth and competence evaluations. Results are discussed in relation to the SCM and worldview confirmation hypothesis.

Journal

Sex RolesSpringer Journals

Published: May 18, 2011

References

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