Naming Names in a Midwestern Town: The Salience of Democratic Presidential Hopefuls in Early 1992

Naming Names in a Midwestern Town: The Salience of Democratic Presidential Hopefuls in Early 1992 The name diffusion of candidates seeking the 1992 Democratic presidential nomination as a function of the Iowa caucuses and the New Hampshire primary is investigated in a survey among panel participants from a midwestern community. Controlling for political interest and media dependency predispositions, the comparative influence of media exposure and interpersonal discussion is demonstrated. In general, interpersonal communication influences are found to be dependent on media coverage dynamics, either complementing media effects when they are strong or substituting for media effects when they are nonexistent. The consequences for the party nomination “momentum” model, especially in regard to candidate viability, are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Naming Names in a Midwestern Town: The Salience of Democratic Presidential Hopefuls in Early 1992

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Publisher
Kluwer Academic Publishers-Plenum Publishers
Copyright
Copyright © 1997 by Plenum Publishing Corporation
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1023/A:1024899822814
Publisher site
See Article on Publisher Site

Abstract

The name diffusion of candidates seeking the 1992 Democratic presidential nomination as a function of the Iowa caucuses and the New Hampshire primary is investigated in a survey among panel participants from a midwestern community. Controlling for political interest and media dependency predispositions, the comparative influence of media exposure and interpersonal discussion is demonstrated. In general, interpersonal communication influences are found to be dependent on media coverage dynamics, either complementing media effects when they are strong or substituting for media effects when they are nonexistent. The consequences for the party nomination “momentum” model, especially in regard to candidate viability, are discussed.

Journal

Political BehaviorSpringer Journals

Published: Oct 14, 2004

References

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