Naming Names in a Midwestern Town: The Salience of Democratic Presidential Hopefuls in Early 1992

Naming Names in a Midwestern Town: The Salience of Democratic Presidential Hopefuls in Early 1992 The name diffusion of candidates seeking the 1992 Democratic presidential nomination as a function of the Iowa caucuses and the New Hampshire primary is investigated in a survey among panel participants from a midwestern community. Controlling for political interest and media dependency predispositions, the comparative influence of media exposure and interpersonal discussion is demonstrated. In general, interpersonal communication influences are found to be dependent on media coverage dynamics, either complementing media effects when they are strong or substituting for media effects when they are nonexistent. The consequences for the party nomination “momentum” model, especially in regard to candidate viability, are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Naming Names in a Midwestern Town: The Salience of Democratic Presidential Hopefuls in Early 1992

Loading next page...
 
/lp/springer_journal/naming-names-in-a-midwestern-town-the-salience-of-democratic-0acc1dneZt
Publisher
Kluwer Academic Publishers-Plenum Publishers
Copyright
Copyright © 1997 by Plenum Publishing Corporation
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1023/A:1024899822814
Publisher site
See Article on Publisher Site

Abstract

The name diffusion of candidates seeking the 1992 Democratic presidential nomination as a function of the Iowa caucuses and the New Hampshire primary is investigated in a survey among panel participants from a midwestern community. Controlling for political interest and media dependency predispositions, the comparative influence of media exposure and interpersonal discussion is demonstrated. In general, interpersonal communication influences are found to be dependent on media coverage dynamics, either complementing media effects when they are strong or substituting for media effects when they are nonexistent. The consequences for the party nomination “momentum” model, especially in regard to candidate viability, are discussed.

Journal

Political BehaviorSpringer Journals

Published: Oct 14, 2004

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off