The application of religious symbolism is important in the evolution of medical consumption. Chinese religious belief integrates concepts of Buddhism, Daoism, and Confucianism. People personify god and goddess’ characters in religious stories which influence our ideal personality in reality. According to the Match-up Hypothesis in medical product advertising, female role portrayal in patriarchal society involves the blending of beautification ritual, utilizing the marketed product, with idealized female beauty into a package intended to provide the best possible match with the prevailing ideal. Due to the influence of traditional sex stereotypes in eastern or western societies, such female portrayals provide culturally reasonable advertisements of the value of products being displayed for visualization consumption. This ideology is part of the moral fabric of society and reveals a possible social collective consciousness. The authors adopt five dimensions of religious involvement (DRI—Ideology, Ritualistic, Experiential, Consequential, and Intellectual) to explain a process of portrayals visualization and discuss the template image orientation for presenting product information in the marketplace. This study proposes the female role visualization consumption (FRVC) model to identify different elements of female role evolution stemming from religious ideology.
Quality & Quantity – Springer Journals
Published: Apr 24, 2011
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera