Mobilizing Collective Identity: Frames & Rational Individuals

Mobilizing Collective Identity: Frames & Rational Individuals Mobilization of collective identities is a common tool in election campaigns and policy debates. Frames that target group identity can mobilize groups; however it is unclear when these group frames are likely to be successful. This project explores whether moderators, or factors that limit framing effects, can help predict whether individuals will respond to group mobilization attempts. Drawing on the rational choice approach, I assess whether the presence of thresholds (i.e. rules that determines how far the group is from attaining its goal) works as a moderator of framing effects. Using a voting game laboratory experiment, I analyze the impact of group frames when distance from a fixed threshold varies and when we account for differences in group identity strength. The findings indicate that the interaction of group identity strength, group frames, and moderators of frames has an important impact on participation, suggesting that environmental factors play a significant role in group mobilization. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Mobilizing Collective Identity: Frames & Rational Individuals

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Publisher
Springer US
Copyright
Copyright © 2011 by Springer Science+Business Media, LLC
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1007/s11109-010-9155-4
Publisher site
See Article on Publisher Site

Abstract

Mobilization of collective identities is a common tool in election campaigns and policy debates. Frames that target group identity can mobilize groups; however it is unclear when these group frames are likely to be successful. This project explores whether moderators, or factors that limit framing effects, can help predict whether individuals will respond to group mobilization attempts. Drawing on the rational choice approach, I assess whether the presence of thresholds (i.e. rules that determines how far the group is from attaining its goal) works as a moderator of framing effects. Using a voting game laboratory experiment, I analyze the impact of group frames when distance from a fixed threshold varies and when we account for differences in group identity strength. The findings indicate that the interaction of group identity strength, group frames, and moderators of frames has an important impact on participation, suggesting that environmental factors play a significant role in group mobilization.

Journal

Political BehaviorSpringer Journals

Published: Jan 15, 2011

References

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