Methodological problems in gender and media research

Methodological problems in gender and media research This paper will focus on the main questions that have arisen from a methodological point of view relating to the theoretical and research area of gender and media, which continues to be the subject of discussion and debate. The methodology chosen by scholars has changed over the course of time, depending on: the interpretative paradigm underlying the researchers (especially from the feminist perspective which leads the analysis, due to the theme); the sociocultural context; the type of contents offered by the media (old, new media); and technological innovations in the communications field. In particular, the author underlines that scholars who adopt the equality between the sexes perspective tend to favour quantitative methods, while scholars oriented towards highlighting sexual and gender differences tend to favour qualitative methods. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Methodological problems in gender and media research

Loading next page...
 
/lp/springer_journal/methodological-problems-in-gender-and-media-research-gpWkc0N0Jz
Publisher
Springer Journals
Copyright
Copyright © 2012 by Springer Science+Business Media Dordrecht
Subject
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-012-9805-1
Publisher site
See Article on Publisher Site

Abstract

This paper will focus on the main questions that have arisen from a methodological point of view relating to the theoretical and research area of gender and media, which continues to be the subject of discussion and debate. The methodology chosen by scholars has changed over the course of time, depending on: the interpretative paradigm underlying the researchers (especially from the feminist perspective which leads the analysis, due to the theme); the sociocultural context; the type of contents offered by the media (old, new media); and technological innovations in the communications field. In particular, the author underlines that scholars who adopt the equality between the sexes perspective tend to favour quantitative methods, while scholars oriented towards highlighting sexual and gender differences tend to favour qualitative methods.

Journal

Quality & QuantitySpringer Journals

Published: Nov 29, 2012

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off