Media/Marketing Influences on Adolescent and Young Adult Substance Abuse

Media/Marketing Influences on Adolescent and Young Adult Substance Abuse Purpose of Review We describe the state of research on substance use portrayals in marketing and media, considering exposure to tobacco, alcohol, e-cigarette, and marijuana content. Putative mechanisms are offered, and recommendations are made for effective prevention strategies for mitigating the influence of these portrayals. Recent Findings There is consistent evidence that adolescents and young adults are highly exposed to substance use portrayals and that these portrayals are associated with subsequent substance use. Exposure via new media (social networking sites, brand Websites) has risen rapidly. Social norms and cognitions appear to at least partially account for the effects of portrayals on youth substance use. Summary Digital media has surpassed traditional marketing, which is concerning because youth have on-demand access to content and are active consumers of digital media. Developmentally appropriate media literacy interventions that include a parenting component and target multiple substances and media domains are recommended. . . . . . . Keywords Alcohol Smoking Media Advertising Marketing Adolescent Young adult Introduction behaviors in the media are key environmental influences on youth substance use [5�� , 6�� , 7�� , 8�� , 9� , 10� ]. Although adolescent and young adult rates of alcohol and It has long http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Current Addiction Reports Springer Journals

Media/Marketing Influences on Adolescent and Young Adult Substance Abuse

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Publisher
Springer Journals
Copyright
Copyright © 2018 by Springer International Publishing AG, part of Springer Nature
Subject
Medicine & Public Health; Psychiatry; Neurology
eISSN
2196-2952
D.O.I.
10.1007/s40429-018-0199-6
Publisher site
See Article on Publisher Site

Abstract

Purpose of Review We describe the state of research on substance use portrayals in marketing and media, considering exposure to tobacco, alcohol, e-cigarette, and marijuana content. Putative mechanisms are offered, and recommendations are made for effective prevention strategies for mitigating the influence of these portrayals. Recent Findings There is consistent evidence that adolescents and young adults are highly exposed to substance use portrayals and that these portrayals are associated with subsequent substance use. Exposure via new media (social networking sites, brand Websites) has risen rapidly. Social norms and cognitions appear to at least partially account for the effects of portrayals on youth substance use. Summary Digital media has surpassed traditional marketing, which is concerning because youth have on-demand access to content and are active consumers of digital media. Developmentally appropriate media literacy interventions that include a parenting component and target multiple substances and media domains are recommended. . . . . . . Keywords Alcohol Smoking Media Advertising Marketing Adolescent Young adult Introduction behaviors in the media are key environmental influences on youth substance use [5�� , 6�� , 7�� , 8�� , 9� , 10� ]. Although adolescent and young adult rates of alcohol and It has long

Journal

Current Addiction ReportsSpringer Journals

Published: Apr 25, 2018

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