Purpose of Review We describe the state of research on substance use portrayals in marketing and media, considering exposure to tobacco, alcohol, e-cigarette, and marijuana content. Putative mechanisms are offered, and recommendations are made for effective prevention strategies for mitigating the influence of these portrayals. Recent Findings There is consistent evidence that adolescents and young adults are highly exposed to substance use portrayals and that these portrayals are associated with subsequent substance use. Exposure via new media (social networking sites, brand Websites) has risen rapidly. Social norms and cognitions appear to at least partially account for the effects of portrayals on youth substance use. Summary Digital media has surpassed traditional marketing, which is concerning because youth have on-demand access to content and are active consumers of digital media. Developmentally appropriate media literacy interventions that include a parenting component and target multiple substances and media domains are recommended. . . . . . . Keywords Alcohol Smoking Media Advertising Marketing Adolescent Young adult Introduction behaviors in the media are key environmental influences on youth substance use [5�� , 6�� , 7�� , 8�� , 9� , 10� ]. Although adolescent and young adult rates of alcohol and It has long
Current Addiction Reports – Springer Journals
Published: Apr 25, 2018
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