Media, Empowerment and the ‘Sexualization of Culture’ Debates

Media, Empowerment and the ‘Sexualization of Culture’ Debates Claims about ‘empowerment’ increasingly animate debates about the ‘sexualization of culture’. This article responds to Lamb and Peterson’s (2011) attempts to open up and complicate the notion of ‘sexual empowerment’ as it is used in relation to adolescent girls. Drawing on contemporary research from the UK, New Zealand and elsewhere, the article seeks to promote a dialogue between media and communications research and more psychologically oriented scholarship. The paper makes four arguments. First it points to the need to rethink conceptualizations of the media, and processes of media influence. Secondly it raises critical questions about the notion of ‘media literacy’ which has increasingly taken on the status of panacea in debates about young people and ‘sexualization’. Thirdly it highlights the curious absence of considerations of power in debates about sexual empowerment, and argues for the need to think about sexualization in relation to class, ‘race’, sexuality and other axes of oppression. Finally, it raises critical questions about the utility of the notion of sexual empowerment, given its individualistic framing, the developmentalism implicit in its use, and the difficulties in identifying it in cultures in which ‘empowerment’ is used to sell everything from liquid detergents to breast augmentation surgery. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Media, Empowerment and the ‘Sexualization of Culture’ Debates

Sex Roles , Volume 66 (12) – Jan 5, 2012
Loading next page...
 
/lp/springer_journal/media-empowerment-and-the-sexualization-of-culture-debates-EI8AEMMpwW
Publisher
Springer US
Copyright
Copyright © 2012 by Springer Science+Business Media, LLC
Subject
Psychology; Medicine/Public Health, general; Gender Studies; Sociology, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-011-0107-1
Publisher site
See Article on Publisher Site

Abstract

Claims about ‘empowerment’ increasingly animate debates about the ‘sexualization of culture’. This article responds to Lamb and Peterson’s (2011) attempts to open up and complicate the notion of ‘sexual empowerment’ as it is used in relation to adolescent girls. Drawing on contemporary research from the UK, New Zealand and elsewhere, the article seeks to promote a dialogue between media and communications research and more psychologically oriented scholarship. The paper makes four arguments. First it points to the need to rethink conceptualizations of the media, and processes of media influence. Secondly it raises critical questions about the notion of ‘media literacy’ which has increasingly taken on the status of panacea in debates about young people and ‘sexualization’. Thirdly it highlights the curious absence of considerations of power in debates about sexual empowerment, and argues for the need to think about sexualization in relation to class, ‘race’, sexuality and other axes of oppression. Finally, it raises critical questions about the utility of the notion of sexual empowerment, given its individualistic framing, the developmentalism implicit in its use, and the difficulties in identifying it in cultures in which ‘empowerment’ is used to sell everything from liquid detergents to breast augmentation surgery.

Journal

Sex RolesSpringer Journals

Published: Jan 5, 2012

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off