Measuring the perceived value of rural tourism: a field survey in the western Sicilian agritourism sector

Measuring the perceived value of rural tourism: a field survey in the western Sicilian... Rural tourism constitutes a valuable tool for the sustainable development of many rural areas. This paper examines the concept of perceived value in rural tourism (RTPV). A quantitative field survey was carried out in various western Sicilian holiday farms (agritourisms) during the Spring 2014. A theoretical model of the tourists’ perceived value in this specific context was developed and validated, using a 22-item scale. Using Partial Least Squares Path Modelling, a theoretical structural model of the multidimensional structure of the RTPV was tested, assessing intensity and direction of the causal relationships among RTPV and its dimensions. Five dimensions were identified as forming the construct of the RTPV: Functional, Convenience, Emotional, Social and Educational. The two main dimensions, concurring to explain the RTPV, are the functional and the emotional ones. An importance–performance analysis showed the utility to intervene on social and educational dimensions to increase the perceived value. The paper explored also the relationships among the RTPV and tourists’ satisfaction and loyalty. Analyses confirmed the formative nature of the perceived value construct, highlighting the mediator role of satisfaction in the relationship between perceived value and loyalty. This theoretical framework offers a plausible diagnostic framework for managers of the sector and help to identify more clearly areas worthy of intervention. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Measuring the perceived value of rural tourism: a field survey in the western Sicilian agritourism sector

Loading next page...
 
/lp/springer_journal/measuring-the-perceived-value-of-rural-tourism-a-field-survey-in-the-heVKhnZjCP
Publisher
Springer Journals
Copyright
Copyright © 2016 by Springer Science+Business Media Dordrecht
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-016-0437-8
Publisher site
See Article on Publisher Site

Abstract

Rural tourism constitutes a valuable tool for the sustainable development of many rural areas. This paper examines the concept of perceived value in rural tourism (RTPV). A quantitative field survey was carried out in various western Sicilian holiday farms (agritourisms) during the Spring 2014. A theoretical model of the tourists’ perceived value in this specific context was developed and validated, using a 22-item scale. Using Partial Least Squares Path Modelling, a theoretical structural model of the multidimensional structure of the RTPV was tested, assessing intensity and direction of the causal relationships among RTPV and its dimensions. Five dimensions were identified as forming the construct of the RTPV: Functional, Convenience, Emotional, Social and Educational. The two main dimensions, concurring to explain the RTPV, are the functional and the emotional ones. An importance–performance analysis showed the utility to intervene on social and educational dimensions to increase the perceived value. The paper explored also the relationships among the RTPV and tourists’ satisfaction and loyalty. Analyses confirmed the formative nature of the perceived value construct, highlighting the mediator role of satisfaction in the relationship between perceived value and loyalty. This theoretical framework offers a plausible diagnostic framework for managers of the sector and help to identify more clearly areas worthy of intervention.

Journal

Quality & QuantitySpringer Journals

Published: Oct 12, 2016

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off