Masculine Republicans and Feminine Democrats: Gender and Americans’ Explicit and Implicit Images of the Political Parties

Masculine Republicans and Feminine Democrats: Gender and Americans’ Explicit and Implicit... During the past three decades Americans have come to view the parties increasingly in gendered terms of masculinity and femininity. Utilizing three decades of American National Election Studies data and the results of a cognitive reaction-time experiment, this paper demonstrates empirically that these connections between party images and gender stereotypes have been forged at the explicit level of the traits that Americans associate with each party, and also at the implicit level of unconscious cognitive connections between gender and party stereotypes. These connections between the parties and masculinity and femininity have important implications for citizens’ political cognition and for the study of American political behavior. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Masculine Republicans and Feminine Democrats: Gender and Americans’ Explicit and Implicit Images of the Political Parties

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Publisher
Springer US
Copyright
Copyright © 2010 by Springer Science+Business Media, LLC
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1007/s11109-010-9131-z
Publisher site
See Article on Publisher Site

Abstract

During the past three decades Americans have come to view the parties increasingly in gendered terms of masculinity and femininity. Utilizing three decades of American National Election Studies data and the results of a cognitive reaction-time experiment, this paper demonstrates empirically that these connections between party images and gender stereotypes have been forged at the explicit level of the traits that Americans associate with each party, and also at the implicit level of unconscious cognitive connections between gender and party stereotypes. These connections between the parties and masculinity and femininity have important implications for citizens’ political cognition and for the study of American political behavior.

Journal

Political BehaviorSpringer Journals

Published: Aug 1, 2010

References

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