Marketing and Organisational Innovations in Entrepreneurial Innovation Processes and their Relation to Market Structure and Firm Characteristics

Marketing and Organisational Innovations in Entrepreneurial Innovation Processes and their... This paper analyses the influence of marketing and organisational changes on the innovation process. Using data from the German community innovation survey 2007, two topics are investigated: First, we analyse whether firm and market characteristics trigger certain innovation strategies. Second, this paper investigates whether marketing and organisational innovations (MO innovations) are complementary to product and process innovations (PP innovations) or whether they are substitutes. Our results suggest that firms choose broad innovation strategies, which combine MO and PP innovations, if they have large internal resources and intermediate market power. We also find that marketing innovations make product and process innovations more successful. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Review of Industrial Organization Springer Journals

Marketing and Organisational Innovations in Entrepreneurial Innovation Processes and their Relation to Market Structure and Firm Characteristics

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Publisher
Springer US
Copyright
Copyright © 2010 by Springer Science+Business Media, LLC.
Subject
Economics; Industrial Organization; Microeconomics
ISSN
0889-938X
eISSN
1573-7160
D.O.I.
10.1007/s11151-010-9243-y
Publisher site
See Article on Publisher Site

Abstract

This paper analyses the influence of marketing and organisational changes on the innovation process. Using data from the German community innovation survey 2007, two topics are investigated: First, we analyse whether firm and market characteristics trigger certain innovation strategies. Second, this paper investigates whether marketing and organisational innovations (MO innovations) are complementary to product and process innovations (PP innovations) or whether they are substitutes. Our results suggest that firms choose broad innovation strategies, which combine MO and PP innovations, if they have large internal resources and intermediate market power. We also find that marketing innovations make product and process innovations more successful.

Journal

Review of Industrial OrganizationSpringer Journals

Published: Mar 18, 2010

References

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