Market Power in the Cheese Industry: Further Evidence

Market Power in the Cheese Industry: Further Evidence The recent public disclosure of proprietary information providesinsights into the pricing conduct and performance of leadingcheese marketers. Most important, the evidence supports thehypotheses that following its acquisition by Philip Morris in1988, Kraft became particularly aggressive strategically,both byselling on the NCE to drive bulk cheese prices lower and byincreasing the selling prices and gross profit margins on theirfinished cheese. The result was significantly higher prices toconsumers and lower prices to suppliers of bulk cheese, as Kraft'sgross profit margins rose from an estimated $880 million in1989 to $1020 million in 1991. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Review of Industrial Organization Springer Journals

Market Power in the Cheese Industry: Further Evidence

Loading next page...
 
/lp/springer_journal/market-power-in-the-cheese-industry-further-evidence-cRDuZnQ1Wx
Publisher
Springer Journals
Copyright
Copyright © 2000 by Kluwer Academic Publishers
Subject
Economics; Industrial Organization; Microeconomics
ISSN
0889-938X
eISSN
1573-7160
D.O.I.
10.1023/A:1007860230708
Publisher site
See Article on Publisher Site

Abstract

The recent public disclosure of proprietary information providesinsights into the pricing conduct and performance of leadingcheese marketers. Most important, the evidence supports thehypotheses that following its acquisition by Philip Morris in1988, Kraft became particularly aggressive strategically,both byselling on the NCE to drive bulk cheese prices lower and byincreasing the selling prices and gross profit margins on theirfinished cheese. The result was significantly higher prices toconsumers and lower prices to suppliers of bulk cheese, as Kraft'sgross profit margins rose from an estimated $880 million in1989 to $1020 million in 1991.

Journal

Review of Industrial OrganizationSpringer Journals

Published: Oct 16, 2004

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off