Market Dominance: How Firms Gain, Hold, or Lose It and the Impact on Economic Performance David I. Rosenbaum, editor.

Market Dominance: How Firms Gain, Hold, or Lose It and the Impact on Economic Performance David... 418 BOOK REVIEW (Don E. Waldman), Microsoft (Rochelle Ruffer and Don E. Waldman), Blue Cross (Erwin A. Blackstone and Joesph P. Fuhr), and AT&T (Harry M. Trebing and Maurice Estabrooks). Introductory and concluding chapters by David Rosenbaum explain the central issues and summarize the diverse findings. The book holds together thematically to a greater degree than might be expected from a collective effort of this sort. Apart from Rosenbaum’s editorial and writing skills, this may be explained by the fact that these studies were written specifically for this volume. Their objective was not to present original research. Rather, it was to review and synthesize existing material for the express purpose of exploring the above issues. Some of the authors have made significant original contribu- tions on the economics of their industries (e.g., Lieberman, White, Blackstone, and Trebing). But their contributions read much like the other chapters, drawing heavily on others’ research to serve the book’s common themes. Two examples will suffice to illustrate the kinds of material one encounters. First, Dow developed a limit pricing program for magnesium that was especially shrewd. As explained by Lieberman: The price of magnesium sold to qualified buyers would be reduced by l Review of Industrial Organization Springer Journals

Market Dominance: How Firms Gain, Hold, or Lose It and the Impact on Economic Performance David I. Rosenbaum, editor.

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Kluwer Academic Publishers
Copyright © 2000 by Kluwer Academic Publishers
Economics; Industrial Organization; Microeconomics
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