Reading and Writing: An Interdisciplinary Journal 16: 259–262, 2003. 259 Book review Imagery and text: A dual coding theory of reading and writing by Mark Sadoski and Allan Paivio. 2001. Mahwah, New Jersey: Lawrence Erlbaum Associates, 236 pp. ISBN 0-8058-3439-7, US$24.50, paperback The unspeakable images of September 11, 2002, that were seared into our memories on that tragic day bear testament to the role of visual imagery in cognition. They represent more than words can say and remind us that no matter how well written text conveys meanings, reading and writing are not exclusively verbal. Mark Sadoski and Allan Paivio provide an academically rigorous explana- tion of a uniﬁed theory of reading and writing consistent with the dual coding theory of cognition. Their empirically grounded text draws together, in one eminently readable volume, evidence for the role of imagery in cognition from the ancient method of loci to more recent neuropsychological research. The book is replete with examples that transform the more abstract sections into a concrete, meaningful read. Thus, the text is accessible to student, theorist and researcher alike. Although one could argue that the focus on text as written text is narrow, and that their Western-focussed treatment
Reading and Writing – Springer Journals
Published: Oct 18, 2004
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