Making use of Internet interactivity to propose a dynamic presentation of web questionnaires

Making use of Internet interactivity to propose a dynamic presentation of web questionnaires New methodologies that aim to collect data in innovative ways (e.g. big data) are putting pressure on the traditional surveys based on questionnaires. In order to obtain from respondents the necessary effort to provide high quality data, we propose to help respondents focusing on the tasks one at the time by using a dynamic presentation of web questionnaires combined with a timing control. This work explores a development strategy for such questionnaires. The results show an overall good survey experience, and some significant improvement of data quality. In particular, a much larger proportion of respondents followed properly specific instructions added to check that they were reading carefully. Therefore, it seems that these dynamic questionnaires could be considered for future data-collection. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Making use of Internet interactivity to propose a dynamic presentation of web questionnaires

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Publisher
Springer Netherlands
Copyright
Copyright © 2016 by Springer Science+Business Media Dordrecht
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-016-0333-2
Publisher site
See Article on Publisher Site

Abstract

New methodologies that aim to collect data in innovative ways (e.g. big data) are putting pressure on the traditional surveys based on questionnaires. In order to obtain from respondents the necessary effort to provide high quality data, we propose to help respondents focusing on the tasks one at the time by using a dynamic presentation of web questionnaires combined with a timing control. This work explores a development strategy for such questionnaires. The results show an overall good survey experience, and some significant improvement of data quality. In particular, a much larger proportion of respondents followed properly specific instructions added to check that they were reading carefully. Therefore, it seems that these dynamic questionnaires could be considered for future data-collection.

Journal

Quality & QuantitySpringer Journals

Published: Mar 29, 2016

References

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