Mags and Abs: Media Consumption and Bodily Concerns in Men

Mags and Abs: Media Consumption and Bodily Concerns in Men Media messages directed toward men increasingly promote the hypermuscular male body, an ideal impossible for most men to achieve. In this study we investigated the association between media consumption and bodily concerns in a sample of 89 college men. Reading male-directed magazines was associated with concerns about muscularity and general fitness, beauty product use, and dietary supplement use to build muscle. Low self-esteem was linked to weight concerns. Men's media exposure was also associated with their standards for women's bodies: the more male-directed magazines a man read and the more movies he saw, the more he valued thinness in women. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Mags and Abs: Media Consumption and Bodily Concerns in Men

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Publisher
Kluwer Academic Publishers-Plenum Publishers
Copyright
Copyright © 2004 by Springer Science+Business Media, Inc.
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1023/B:SERS.0000049229.93256.48
Publisher site
See Article on Publisher Site

Abstract

Media messages directed toward men increasingly promote the hypermuscular male body, an ideal impossible for most men to achieve. In this study we investigated the association between media consumption and bodily concerns in a sample of 89 college men. Reading male-directed magazines was associated with concerns about muscularity and general fitness, beauty product use, and dietary supplement use to build muscle. Low self-esteem was linked to weight concerns. Men's media exposure was also associated with their standards for women's bodies: the more male-directed magazines a man read and the more movies he saw, the more he valued thinness in women.

Journal

Sex RolesSpringer Journals

Published: Dec 14, 2004

References

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