Media messages directed toward men increasingly promote the hypermuscular male body, an ideal impossible for most men to achieve. In this study we investigated the association between media consumption and bodily concerns in a sample of 89 college men. Reading male-directed magazines was associated with concerns about muscularity and general fitness, beauty product use, and dietary supplement use to build muscle. Low self-esteem was linked to weight concerns. Men's media exposure was also associated with their standards for women's bodies: the more male-directed magazines a man read and the more movies he saw, the more he valued thinness in women.
Sex Roles – Springer Journals
Published: Dec 14, 2004
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