Media messages directed toward men increasingly promote the hypermuscular male body, an ideal impossible for most men to achieve. In this study we investigated the association between media consumption and bodily concerns in a sample of 89 college men. Reading male-directed magazines was associated with concerns about muscularity and general fitness, beauty product use, and dietary supplement use to build muscle. Low self-esteem was linked to weight concerns. Men's media exposure was also associated with their standards for women's bodies: the more male-directed magazines a man read and the more movies he saw, the more he valued thinness in women.
Sex Roles – Springer Journals
Published: Dec 14, 2004
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
All the latest content is available, no embargo periods.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud