Magazine Subscription Discounts in Australia

Magazine Subscription Discounts in Australia The Australian magazine publishing industry is an extremely rivalrous oligopoly, with publishers competing through the constant introduction of new titles, give-aways, editorial content, paper quality, and the use of color, although price competition in the form of direct cutting of cover prices is rare. Magazine cover prices are well-known internationally for their “stickiness”, but subscription sales frequently offer readers a substantial saving over the cover price. This paper investigates the influences of several supply and demand factors on subscription rates, and concludes that there appear to be several systematic influences on subscription savings, including issue frequency, cover price, circulation and size of the publisher. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Review of Industrial Organization Springer Journals

Magazine Subscription Discounts in Australia

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Publisher
Kluwer Academic Publishers
Copyright
Copyright © 1997 by Kluwer Academic Publishers
Subject
Economics; Industrial Organization; Microeconomics
ISSN
0889-938X
eISSN
1573-7160
D.O.I.
10.1023/A:1007789424342
Publisher site
See Article on Publisher Site

Abstract

The Australian magazine publishing industry is an extremely rivalrous oligopoly, with publishers competing through the constant introduction of new titles, give-aways, editorial content, paper quality, and the use of color, although price competition in the form of direct cutting of cover prices is rare. Magazine cover prices are well-known internationally for their “stickiness”, but subscription sales frequently offer readers a substantial saving over the cover price. This paper investigates the influences of several supply and demand factors on subscription rates, and concludes that there appear to be several systematic influences on subscription savings, including issue frequency, cover price, circulation and size of the publisher.

Journal

Review of Industrial OrganizationSpringer Journals

Published: Sep 29, 2004

References

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