Looking good: factors affecting the likelihood of having cosmetic surgery

Looking good: factors affecting the likelihood of having cosmetic surgery The present study examined various factors associated with the likelihood of having cosmetic surgery in a community sample of Austrian participants. One-hundred and sixty-eight women and 151 men completed a questionnaire measuring how likely they were to consider common cosmetic procedures. The results showed that women were more likely than men to consider most cosmetic procedures. Path analysis revealed that personal experience of having had cosmetic surgery was a significant predictor of future likelihood, while media exposure (viewing advertisements or television programs, or reading articles about cosmetic surgery) mediated the influence of vicarious experience and sex. These results are discussed in relation to previous work examining the factors associated with the likelihood of having cosmetic surgery. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Plastic Surgery Springer Journals

Looking good: factors affecting the likelihood of having cosmetic surgery

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Publisher
Springer-Verlag
Copyright
Copyright © 2008 by Springer-Verlag
Subject
Medicine & Public Health; Plastic Surgery
ISSN
0930-343X
eISSN
1435-0130
D.O.I.
10.1007/s00238-007-0185-z
Publisher site
See Article on Publisher Site

Abstract

The present study examined various factors associated with the likelihood of having cosmetic surgery in a community sample of Austrian participants. One-hundred and sixty-eight women and 151 men completed a questionnaire measuring how likely they were to consider common cosmetic procedures. The results showed that women were more likely than men to consider most cosmetic procedures. Path analysis revealed that personal experience of having had cosmetic surgery was a significant predictor of future likelihood, while media exposure (viewing advertisements or television programs, or reading articles about cosmetic surgery) mediated the influence of vicarious experience and sex. These results are discussed in relation to previous work examining the factors associated with the likelihood of having cosmetic surgery.

Journal

European Journal of Plastic SurgerySpringer Journals

Published: Feb 1, 2008

References

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