Evaluating the competitive position of location develops global logistics hub (GLH) is a multiple criteria decision-making (MCDM) problem and it is important for governor to implement suitable strategies appropriate its environment. SWOT analysis is very important in the process of strategic formulation. Under many conditions, the evaluative criteria (indicators) are mixed with quantitative/qualitative values and the values for qualitative criteria are often imprecisely defined for decision-makers. A quantified SWOT analytical method, that integrates the method of fuzzy Analytic Hierarchy Process (AHP) method, was proposed to provide more detailed and quantified data for SWOT environmental analysis to assess the competitive relation for locations develop different types’ GLH in Pacific–Asian region. Integrating the concept of Grand Strategy Matrix (GSM), a suitable competing strategy could be suggested for location developing GLH in accordance with its competitive position.
Quality & Quantity – Springer Journals
Published: Mar 29, 2007
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
All the latest content is available, no embargo periods.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud