Qual Quant (2009) 43:87–107
Locating the competitive relation of global logistics hub
using quantitative SWOT analytical method
Kuo-Liang Lee · Wen-Chih Huang · Junn-Yuan Teng
Received: 15 April 2006 / Accepted: 15 August 2006 / Published online: 29 March 2007
© Springer Science+Business Media B.V. 2007
Abstract Evaluating the competitive position of location develops global logistics
hub (GLH) is a multiple criteria decision-making (MCDM) problem and it is
important for governor to implement suitable strategies appropriate its environment.
SWOT analysis is very important in the process of strategic formulation. Under many
conditions, the evaluative criteria (indicators) are mixed with quantitative/qualitative
values and the values for qualitative criteria are often imprecisely deﬁned for decision-
makers. A quantiﬁed SWOT analytical method, that integrates the method of fuzzy
Analytic Hierarchy Process (AHP) method, was proposed to provide more detailed
and quantiﬁed data for SWOT environmental analysis to assess the competitive rela-
tion for locations develop different types’ GLH in Paciﬁc–Asian region. Integrating
the concept of Grand Strategy Matrix (GSM), a suitable competing strategy could be
suggested for location developing GLH in accordance with its competitive position.
Keywords Global logistics hub · Competitive position · Quantitative/qualitative
criteria · Quantitative SWOT · Fuzzy AHP · Competing strategy
K-L. Lee (
Department of Marketing and Distribution Management, Overseas Chinese Institute of
Technology, No.100, Chaio Kwang Rd., Taichung, 407, Taiwan, R.O.C.
Laboratory of Port and Logistics of National Taiwan Ocean University, P.O. BOX 7-107, Keelung,
Department of Industrial Engineering and Management Information, Huafan University,
No.1, Huafan Rd., Shihding Township, Taipei county, 22301, Taiwan, R.O.C.