Locating the competitive relation of global logistics hub using quantitative SWOT analytical method

Locating the competitive relation of global logistics hub using quantitative SWOT analytical method Evaluating the competitive position of location develops global logistics hub (GLH) is a multiple criteria decision-making (MCDM) problem and it is important for governor to implement suitable strategies appropriate its environment. SWOT analysis is very important in the process of strategic formulation. Under many conditions, the evaluative criteria (indicators) are mixed with quantitative/qualitative values and the values for qualitative criteria are often imprecisely defined for decision-makers. A quantified SWOT analytical method, that integrates the method of fuzzy Analytic Hierarchy Process (AHP) method, was proposed to provide more detailed and quantified data for SWOT environmental analysis to assess the competitive relation for locations develop different types’ GLH in Pacific–Asian region. Integrating the concept of Grand Strategy Matrix (GSM), a suitable competing strategy could be suggested for location developing GLH in accordance with its competitive position. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Locating the competitive relation of global logistics hub using quantitative SWOT analytical method

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Publisher
Springer Netherlands
Copyright
Copyright © 2007 by Springer Science + Business Media B.V.
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-007-9087-1
Publisher site
See Article on Publisher Site

Abstract

Evaluating the competitive position of location develops global logistics hub (GLH) is a multiple criteria decision-making (MCDM) problem and it is important for governor to implement suitable strategies appropriate its environment. SWOT analysis is very important in the process of strategic formulation. Under many conditions, the evaluative criteria (indicators) are mixed with quantitative/qualitative values and the values for qualitative criteria are often imprecisely defined for decision-makers. A quantified SWOT analytical method, that integrates the method of fuzzy Analytic Hierarchy Process (AHP) method, was proposed to provide more detailed and quantified data for SWOT environmental analysis to assess the competitive relation for locations develop different types’ GLH in Pacific–Asian region. Integrating the concept of Grand Strategy Matrix (GSM), a suitable competing strategy could be suggested for location developing GLH in accordance with its competitive position.

Journal

Quality & Quantity – Springer Journals

Published: Mar 29, 2007

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