Voluntas https://doi.org/10.1007/s11266-018-0004-0 ORIGINAL PAPER Legitimacy, Worthiness, and Social Network: An Empirical Study of the key Factors Inﬂuencing Crowdfunding Outcomes for Nonproﬁt Projects 1 2 Huiquan Zhou Shihua Ye International Society for Third-Sector Research and The Johns Hopkins University 2018 Abstract Crowdfunding opened up new opportunities for Introduction nonproﬁts to mobilize resources in the increasingly com- petitive world. Systematic knowledge regarding key factors Crowdfunding, which raises capital through accumulated linked with funding outcome is lacking, making it hard to small contributions donated or invested by a large number offer practical suggestions to help nonproﬁts launch suc- of individuals on the Internet (Ahlers et al. 2015; Belle- cessful crowdfunding campaigns. In this study, we looked ﬂamme et al. 2014; Davies 2014; Gierczak et al. 2014; at 109 grassroots nonproﬁt campaigns on Tencent Philan- Lehner 2013; Mollick 2014), has revolutionized the way thropy, one of China’s largest nonproﬁt crowdfunding that individuals and organizations obtain support for their platforms. We investigated to what extent demonstration of ideas (Koch and Siering 2015). For nonproﬁt organizations legitimacy, arguments for worthiness and social network facing increasingly severe resource shortages and ﬁerce inﬂuence campaign outcome. Results show that Chinese competition, particularly those at grassroots level which donors
VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations – Springer Journals
Published: Jun 4, 2018
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