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Issue Publics, Campaigns, and Political Knowledge

Issue Publics, Campaigns, and Political Knowledge Building on the growing body of research on campaign learning, this paper considers the way that learning about policy issues depends on the nature of the issue and its relevance for the individual citizen. Specifically, the analysis finds that seniors learned much more than non-seniors about candidate positions on an emerging Social Security issue that was heavily emphasized in the 2000 campaign, but not when the same issue was more familiar and largely ignored by the candidates and press in the 2004 campaign. Yet, even without additional learning or campaign emphasis, seniors still knew more than non-seniors in the later contest. These results suggest that once party positions become familiar to them, issue publics will hold their information advantage across future elections without dependence on further campaign emphasis. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Issue Publics, Campaigns, and Political Knowledge

Henderson, Michael
Political Behavior , Volume 36 (3) – Jul 12, 2013
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References (52)

Publisher
Springer Journals
Copyright
Copyright © 2013 by Springer Science+Business Media New York
Subject
Social Sciences, general; Political Science, general; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
DOI
10.1007/s11109-013-9243-3
Publisher site
See Article on Publisher Site

Abstract

Building on the growing body of research on campaign learning, this paper considers the way that learning about policy issues depends on the nature of the issue and its relevance for the individual citizen. Specifically, the analysis finds that seniors learned much more than non-seniors about candidate positions on an emerging Social Security issue that was heavily emphasized in the 2000 campaign, but not when the same issue was more familiar and largely ignored by the candidates and press in the 2004 campaign. Yet, even without additional learning or campaign emphasis, seniors still knew more than non-seniors in the later contest. These results suggest that once party positions become familiar to them, issue publics will hold their information advantage across future elections without dependence on further campaign emphasis.

Journal

Political Behavior – Springer Journals

Published: Jul 12, 2013

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