Using social pressure to mobilize voters has generated impressive increases in turnout (Gerber et al. Am Polit Sci Rev 102:33–48, 2008). However, voters may have negative reactions to social pressure treatments that reduce their effectiveness. Social psychologists have observed this ‘reactance’ to persuasive pressure about other behavior, but it has been overlooked in voter mobilization. Using a large-scale field experiment, we find treatments designed to reduce reactance are just as effective as heavy-handed social pressure treatments in mobilizing voters. The success of gentler social pressure treatments should make the use of social pressure more palatable to voter mobilization organizations.
Political Behavior – Springer Journals
Published: May 15, 2010
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
All the latest content is available, no embargo periods.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud