Is Female Body Esteem Shaped by Benevolent Sexism?

Is Female Body Esteem Shaped by Benevolent Sexism? The present investigation sought to determine whether women's body attitudes could be understood as a manifestation of benevolent sexism. Results indicated that women who held many benevolent sexist beliefs not only used more cosmetics when preparing for a romantic date than women who endorsed few such beliefs, but they also expressed more positive attitudes toward an aspect of female body esteem, sexual attractiveness, that can be altered using cosmetic products. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Is Female Body Esteem Shaped by Benevolent Sexism?

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Publisher
Kluwer Academic Publishers-Plenum Publishers
Copyright
Copyright © 2001 by Plenum Publishing Corporation
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1023/A:1010903003521
Publisher site
See Article on Publisher Site

Abstract

The present investigation sought to determine whether women's body attitudes could be understood as a manifestation of benevolent sexism. Results indicated that women who held many benevolent sexist beliefs not only used more cosmetics when preparing for a romantic date than women who endorsed few such beliefs, but they also expressed more positive attitudes toward an aspect of female body esteem, sexual attractiveness, that can be altered using cosmetic products.

Journal

Sex RolesSpringer Journals

Published: Oct 3, 2004

References

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