Review of Industrial Organization (2006) 28:199–200 © Springer 2006 DOI 10.1007/s11151-006-0020-x Introduction to the Series on the U.S. Cigarette Industry VICTOR J. TREMBLAY Department of Economics, 303 Ballard Extension Hall, Oregon State University, Corvallis, OR 97331-3612, USA. E-mail: V.Tremblay@OregonState.edu As scientiﬁc evidence mounted that cigarette smoking caused lung cancer, heart disease, and other health problems, a number of government policies were implemented to curb cigarette smoking in the U.S. The ﬁrst major federal policy was the Fairness Doctrine Act, effective from 1968 to 1970, which required that one anti-smoking advertisement be aired for every four pro-smoking advertisements on television and radio. The second major pol- icy was the Broadcast Advertising Ban, effective since 1971, which abol- ished all (pro- and anti-smoking) advertising on television and radio. In 1998, the Master Settlement Agreement placed further restrictions on ciga- rette marketing, including bans on outdoor advertising, the use of cartoon characters to market cigarettes, and product placement in movies and tele- vision programs. At present, both federal and state governments continue to raise tax rates on cigarettes. In the state of New York, for example, federal and state excise taxes account for almost 40% of the retail price of a pack
Review of Industrial Organization – Springer Journals
Published: Mar 13, 2006
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