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Introduction to Series on U.S. Brewing Industry

Introduction to Series on U.S. Brewing Industry Review of Industrial Organization (2005) 26:243 © Springer 2005 DOI 10.1007/s11151-004-8110-0 VICTOR J. TREMBLAY Department of Economics, Oregon State University The U.S. brewing industry provides dramatic examples of many of the important issues in industrial organization. With only three major produc- ers, considerable non-price rivalry, and growing foreign competition, the industry today exhibits features typical of many consumer goods indus- tries. Thus, a case study of brewing provides insights that may generalize to other industries. Also of interest is the continued structural change in brew- ing. Since Prohibition, industry concentration has risen dramatically and the leading brewers have transformed from regional, single product pro- ducers to international corporations that invest heavily in advertising and market a variety of beer styles and brands. At the same time as the rapid growth of the industry leaders, thousands of small microbreweries have entered local markets since the late 1970s. These changes have raised pol- icy concerns about market power, mergers and acquisitions, and the social desirability of alcohol advertising. To shed light on these concerns, the articles in this series examine indus- try concentration, marketing activity, and antimerger enforcement in the U.S. brewing industry. Kenneth Elzinga and Anthony Swisher explain how early http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Review of Industrial Organization Springer Journals

Introduction to Series on U.S. Brewing Industry

Tremblay, Victor
Review of Industrial Organization , Volume 26 (3) – Dec 23, 2004
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Introduction to Series on U.S. Brewing Industry

Abstract

Review of Industrial Organization (2005) 26:243 © Springer 2005 DOI 10.1007/s11151-004-8110-0 VICTOR J. TREMBLAY Department of Economics, Oregon State University The U.S. brewing industry provides dramatic examples of many of the important issues in industrial organization. With only three major produc- ers, considerable non-price rivalry, and growing foreign competition, the industry today exhibits features typical of many consumer goods indus- tries. Thus, a case study of brewing...
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Publisher
Springer Journals
Copyright
Copyright © 2005 by Springer
Subject
Economics; Industrial Organization; Microeconomics
ISSN
0889-938X
eISSN
1573-7160
DOI
10.1007/s11151-004-8110-0
Publisher site
See Article on Publisher Site

Abstract

Review of Industrial Organization (2005) 26:243 © Springer 2005 DOI 10.1007/s11151-004-8110-0 VICTOR J. TREMBLAY Department of Economics, Oregon State University The U.S. brewing industry provides dramatic examples of many of the important issues in industrial organization. With only three major produc- ers, considerable non-price rivalry, and growing foreign competition, the industry today exhibits features typical of many consumer goods indus- tries. Thus, a case study of brewing provides insights that may generalize to other industries. Also of interest is the continued structural change in brew- ing. Since Prohibition, industry concentration has risen dramatically and the leading brewers have transformed from regional, single product pro- ducers to international corporations that invest heavily in advertising and market a variety of beer styles and brands. At the same time as the rapid growth of the industry leaders, thousands of small microbreweries have entered local markets since the late 1970s. These changes have raised pol- icy concerns about market power, mergers and acquisitions, and the social desirability of alcohol advertising. To shed light on these concerns, the articles in this series examine indus- try concentration, marketing activity, and antimerger enforcement in the U.S. brewing industry. Kenneth Elzinga and Anthony Swisher explain how early

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Review of Industrial Organization – Springer Journals

Published: Dec 23, 2004

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