Introduction to RIO Symposium Issue on Store Brands

Introduction to RIO Symposium Issue on Store Brands Review of Industrial Organization 24: 103–104, 2004. © 2004 Kluwer Academic Publishers. Printed in the Netherlands. Introduction to RIO Symposium Issue on Store Brands The papers that follow explore the use of store brands in competition among retailers and between retailers and manufactures. The work is positioned at the intersection of Industrial Organization and Marketing, as store brands have long been of interest in Marketing, while models of competition and differentiation have long been of interest to IO Economists. The issue begins with an overview of research on store brands (The Nature and Benefits of National Brand/Private Label Competition) by Robert L. Steiner. He traces the path of academic thinking on the topic of store brands and pursues it to the present with a discussion of current issues and their policy implications. He argues that consumers are best served in a market with strong store brands at large retailers; these keep margins on national brands low and allows for economies of scale in both manufacturing and retailing. Next is the paper by Serdar Sayman and Jagmohan S. Raju (Investigating the Cross-category Effects of Store Brands). In it, they show that adding a store brand to the shelves of the Review of Industrial Organization Springer Journals

Introduction to RIO Symposium Issue on Store Brands

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Kluwer Academic Publishers
Copyright © 2004 by Kluwer Academic Publishers
Economics; Industrial Organization; Microeconomics
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