Internet shares some characteristics of survey making with traditional media, especially postal mail. However, there are considerable differences that justify a different focus on administration and make existing knowledge of the traditional media not directly applicable to Internet. Research is therefore necessary to discover how Web-based surveys operate under different conditioning factors, so that general behavioral patterns can be established in order to improve the administration and results of such surveys. This study thus centers on two of the parameters that can influence responses to Web-based surveys, which are personalization and the frequency of reminder mailings distributed among the sample population. The results obtained show a positive influence of personalized e-mail messages on response rate and the need to use a lower frequency for studies aiming at increasing the response rate in the shortest possible time; and longer frequency (and personalized) when the aim is to have the respondents complete the full questionnaire.
Quality & Quantity – Springer Journals
Published: Jun 6, 2009
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera