Impact of raising awareness of respondents on the measurement quality in a web survey

Impact of raising awareness of respondents on the measurement quality in a web survey Web surveys are very attractive because they offer the possibility to collect a huge amount of data in a very short time, but they also suffer from several problems (Reips in Psychology experiments on the internet, 2000). In particular, in web panels where incentives are used to encourage the respondents’ participation, some of them answer the questions so fast that it seems impossible that they have carefully read the questions, or thought about the best answers. This paper shows the results of two experiments conducted with the online fieldwork provider Netquest, that try to reduce the speeding behaviours and get a better quality of answers by raising awareness among the respondents about the importance of completing a survey thoughtfully. The results show no effect on respondents who have been given an introductory reminder or a single commitment statement about the importance of their answers. However, when this introduction is combined with the commitment statement, a small effect on some respondents’ behaviours is found. Mainly the respondents who already put some effort in answering but not the maximum ones were affected. Participants with low quality answers continued giving low quality answers even when they were committed to do their best. From these results, we may conclude that more radical solutions than raising awareness may be necessary to assure that respondents in web surveys read the questions carefully and answer them the best way they can. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Impact of raising awareness of respondents on the measurement quality in a web survey

Loading next page...
 
/lp/springer_journal/impact-of-raising-awareness-of-respondents-on-the-measurement-quality-EWaizcdVQC
Publisher
Springer Journals
Copyright
Copyright © 2015 by Springer Science+Business Media Dordrecht
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-015-0216-y
Publisher site
See Article on Publisher Site

Abstract

Web surveys are very attractive because they offer the possibility to collect a huge amount of data in a very short time, but they also suffer from several problems (Reips in Psychology experiments on the internet, 2000). In particular, in web panels where incentives are used to encourage the respondents’ participation, some of them answer the questions so fast that it seems impossible that they have carefully read the questions, or thought about the best answers. This paper shows the results of two experiments conducted with the online fieldwork provider Netquest, that try to reduce the speeding behaviours and get a better quality of answers by raising awareness among the respondents about the importance of completing a survey thoughtfully. The results show no effect on respondents who have been given an introductory reminder or a single commitment statement about the importance of their answers. However, when this introduction is combined with the commitment statement, a small effect on some respondents’ behaviours is found. Mainly the respondents who already put some effort in answering but not the maximum ones were affected. Participants with low quality answers continued giving low quality answers even when they were committed to do their best. From these results, we may conclude that more radical solutions than raising awareness may be necessary to assure that respondents in web surveys read the questions carefully and answer them the best way they can.

Journal

Quality & QuantitySpringer Journals

Published: May 9, 2015

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off